Marketing Operations Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Oversee and mentor direct reports, ensuring clarity of goals, accountability, and opportunities for professional development.

• Develop scalable processes and encourage a culture of continuous improvement.

• Integrate marketing data across CRM, MAP, paid media, and analytical systems.

• Collaborate with IT, Analytics, and divisional teams to ensure the accuracy, consistency, and accessibility of integrations and data pipelines.

• Implement data governance standards for reporting and analysis purposes.

• Manage campaign tracking architecture, UTM governance, and attribution configurations.

• Lead quality assurance for routing and conversion tracking.

• Ensure platform alignment to avoid duplicate or misattributed data.

• Create dashboards to monitor spend, performance, ROI, and contributions to the pipeline.

• Provide timely and precise operational and executive reporting.

• Work closely with Analytics to generate actionable performance insights.

• Spearhead experiment design and measurement of incrementality.

• Set standards for data quality and governance frameworks.

• Continuously enhance processes to improve efficiency and scalability.

• Establish and expand the Performance Marketing Center of Excellence team.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.

• Over 7 years of experience in marketing operations, performance marketing, or similar data-driven marketing positions.

• Proven experience in managing and developing operational or technical talent.

• Demonstrated expertise in tracking, attribution, and campaign quality assurance.

• Practical experience in creating dashboards, reporting frameworks, and governance processes.

• Exceptional attention to detail and commitment to data accuracy.

• Ability to collaborate effectively across marketing, analytics, and technology teams.

• Proficiency in Google Analytics (GA4), Looker Studio, attribution platforms, Salesforce, Salesforce Marketing Cloud, HubSpot or similar, tag management systems, UTM governance tools, and project management/campaign orchestration platforms.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401k

• PTO/paid sick leave

• Employee stock purchase plan

• Inclusive workplace culture

• Equal opportunity employment