Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the strategy, administration, governance, and enhancement of the marketing automation platform, as well as the broader marketing technology ecosystem.

• Create and uphold scalable marketing operations processes, workflows, and governance standards.

• Propel continuous improvement initiatives aimed at increasing marketing effectiveness, efficiency, and scalability.

• Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.

• Design and expand lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.

• Establish operational frameworks that support demand generation, account-based marketing, and revenue marketing initiatives.

• Collaborate with sales and revenue teams to enhance lead flow, conversion rates, and pipeline contributions.

• Develop marketing performance measurement frameworks, attribution models, dashboards, and executive reporting.

• Manage website, campaign, and digital analytics across all marketing channels.

• Generate KPI reporting and insights for informed decision-making based on data.

• Provide executive-level visibility into marketing performance, pipeline contributions, and ROI.

• Lead and nurture a global team responsible for marketing operations, automation, analytics, reporting, and project management.

• Promote operational excellence, accountability, collaboration, and a culture of continuous learning.

• Oversee priorities, resources, and team performance.

• Manage the marketing operations budget and assist with financial planning, reconciliation, and optimization.

• Work in collaboration with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business objectives.

• Assess and recommend technology investments that support organizational growth and marketing effectiveness.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Technology, or a related discipline.

• Over 7 years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or similar B2B marketing leadership roles.

• Proven experience in managing marketing technology platforms and marketing automation systems.

• Strong analytical skills, along with reporting and performance measurement capabilities.

• Experience in leading cross-functional initiatives and operational transformation projects.

• Demonstrated ability to create scalable processes, systems, and frameworks that facilitate business growth.

• Preferred deep expertise in HubSpot administration, automation, reporting, workflow development, and platform optimization.

• Experience preferred in integrating marketing automation platforms with CRM and sales technology ecosystems.

• Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution is preferred.

• Experience in leading distributed or global teams is preferred.

• Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics are preferred.

• Experience in collaborating closely with sales organizations and revenue operations teams is preferred.

• Exceptional communication, stakeholder management, and organizational leadership skills are preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to promote work-life balance.

• Engaging company culture focused on innovation and collaboration.