Marketing Operations Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the marketing operations function at Orchid.

• Oversee and enhance HubSpot workflows, automation, lead scoring, segmentation, list management, and reporting.

• Manage the integration between HubSpot and Salesforce, ensuring a smooth lead transfer, accurate lifecycle stages, and dependable synchronization.

• Develop and sustain campaign infrastructure, which encompasses landing pages, forms, UTM tracking, email sequences, and nurturing programs.

• Take charge of the marketing data layer, focusing on lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards.

• Assess and oversee the broader marketing technology stack, pinpointing gaps, suggesting tools, and managing integrations.

• Collaborate with the demand generation team on campaign execution and with sales regarding lead routing and handoff quality.

• Document processes, create playbooks, and establish the operational groundwork for scalability.

• Report directly to the VP of Marketing.

⛳️ Requirements

• Minimum of 3 years of experience in marketing operations, ideally within a B2B SaaS or cybersecurity environment.

• Extensive, hands-on knowledge of HubSpot, including advanced workflows.

• Strong understanding of Salesforce, particularly the HubSpot-Salesforce integration.

• Proficient in creating dashboards and reports from the ground up.

• Data-driven mindset for identifying issues effectively.

• Self-motivated with the ability to independently recognize and address necessary improvements.

• Experience managing multiple tools and integrations at once is advantageous.

• Familiarity with tools such as ZoomInfo, Clearbit, and intent data is a plus.

🏝️ Benefits

• Significant equity opportunities.

• Full flexibility in work arrangements.

• Competitive compensation package (specific amount not disclosed).