Marketing Technology Administrator

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the daily administration, upkeep, and overall health of the marketing technology ecosystem.

• Manage HubSpot Marketing Hub, encompassing roles, teams, permissions, properties, lifecycle stages, workflows, forms, lists, CTAs, email templates, subscription types, and dashboards.

• Collaborate with Marketing & Engagement leadership to develop and refine lead scoring models.

• Oversee deduplication, data enrichment, bounce management, lifecycle cleanup, consent settings, compliance, and data retention.

• Conduct tests in a sandbox environment prior to production and document all modifications.

• Implement data standards, definitions, and quality controls across marketing systems.

• Create documentation for field mappings, data lineage, and system definitions.

• Supervise the HubSpot–Salesforce synchronization and address errors, mismatches, and mapping challenges.

• Ensure accurate capture of touchpoint and outcome data for reliable multi-touch attribution.

• Provide administration for WordPress CMS support, analytics, tagging, paid and social media reporting data, and API connections.

• Oversee GA4 and Google Tag Manager, including tags, triggers, variables, and conversion events.

• Manage UTM taxonomy and naming conventions.

• Monitor API connections and troubleshoot any failures.

• Collaboratively build and sustain multi-touch attribution within HubSpot.

• Generate recurring reports for weekly and monthly marketing evaluations.

• Address intake requests, maintain documentation, and train new users.

• Report directly to the Associate Vice President of Web and Digital Marketing.

⛳️ Requirements

• A Bachelor’s degree with considerable relevant experience may be accepted.

• A minimum of 2–4 years of practical experience in administering HubSpot, particularly within Marketing Hub.

• Proficient in written and spoken English at CEFR B2 level or above.

• Capable of clearly presenting complex analyses to senior leaders.

• Ability to independently create and manage workflows, properties, forms, lists, and dashboards.

• Experience in data hygiene practices, including deduplication, enrichment, lifecycle management, and consent.

• Familiarity with managing integrations between HubSpot and other systems, preferably including Salesforce.

• Working knowledge of GA4 and Google Tag Manager.

• Experience with attribution or campaign tracking.

• Basic knowledge of HTML and CSS.

• Strong documentation practices.

• Ability to communicate technical concepts to non-technical stakeholders across various departments.

• Legal authorization to work in Mexico.

• Must reside in Mexico City or Mérida.

• Availability to occasionally meet and work outside standard local business hours.

• Preferred: HubSpot certifications; Operations Hub, custom objects, or API-based integrations; Salesforce administration or HubSpot–Salesforce synchronization; WordPress or another CMS; paid media or social reporting data; familiarity with GDPR, CCPA, and email compliance.

🏝️ Benefits

• Flexible work arrangements.

• Support for professional development.

• Emphasis on work/life balance.

• Occasional domestic and international travel may be required.