Marketing Technology Specialist

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Act as the primary steward and operational lead for designated marketing and event technology tools.

• Uphold best practices, job aids, and documentation for the tools in your portfolio.

• Oversee user accounts, administration, and continuous platform maintenance.

• Coordinate Information Security, Legal, Privacy, and compliance evaluations with IT, Legal, and Risk teams.

• Build relationships with Marketing business partners and IT teams to provide technical solutions.

• Ensure technology solutions are in line with business objectives and priorities.

• Implement onboarding, training, and ongoing education for end-users.

• Investigate, troubleshoot, and escalate technical issues as necessary.

• Oversee bug and issue resolution processes while suggesting improvements.

• Analyze performance metrics to enhance platform functionality and customer satisfaction.

• Assist with business process redesign and foster continuous improvement.

• Participate in technology planning discussions.

• Develop structured requirements processes to evaluate client needs and priorities.

• Aid in complex integrations and architectural decision-making.

• Configure assigned tools according to approved requirements and standards.

• Support the implementation of new marketing and event technology functionalities.

• Develop and execute user test cases, ensuring validation of test results.

• Provide feedback on system enhancements and participate in post-implementation efforts.

• Manage vendor relationships and account administration, including ticket coordination, documentation, and renewal support.

• Ensure alignment with organizational objectives and contractual obligations.

⛳️ Requirements

• Bachelor’s degree in Marketing, Information Systems, Computer Science, Business, or a related field, or equivalent work experience.

• A minimum of 3-5 years of relevant experience in digital marketing, marketing technology, or technical roles.

• Proficient understanding of business operations, systems requirements processes, and marketing technology platforms.

• Experience with cloud-based marketing applications and tools.

• Strong project management capabilities, including the ability to effectively manage multiple priorities, timelines, and stakeholders.

• Exceptional verbal and written communication skills.

• Strong analytical and problem-solving abilities.

• Capacity to work collaboratively within a team and manage cross-functional relationships.

• Knowledge of change management principles and strategies for end-user training.

• Experience in project management or process improvement methodologies (e.g., Agile, Lean, or Six Sigma) is preferred.

• Familiarity with marketing automation, event management technologies, CRM platforms, or analytics software is preferred.

• Experience with Cvent event technology is preferred.

🏝️ Benefits

• Medical, dental, and vision care.

• Backup dependent care.

• Adoption assistance.

• Infertility coverage.

• Family building support.

• Behavioral health solutions.

• Paid parental leave.

• Paid caregiver leave.

• Training programs.

• Professional development resources.

• Mentorship programs.

• Employee resource groups.

• Volunteer activities.