Senior Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of HubSpot operations from start to finish, possessing a solid understanding of Salesforce for field mapping and lead flow alignment.

• Develop, execute, and consistently enhance email marketing and nurturing campaign strategies to boost engagement, lead progression, and conversion rates.

• Oversee operational workflows, scoring models, and segmentation strategies that facilitate personalized and scalable campaign execution.

• Create and manage marketing analytics frameworks, including dashboards, attribution models, and funnel reporting, providing clear insights into campaign ROI and pipeline contributions.

• Evaluate campaign and channel performance and convert insights into actionable recommendations for the team.

• Collaborate with the GTM Operations team to ensure data accuracy and cohesive reporting across marketing and sales departments.

• Identify, test, and expand AI-driven tools and workflows within the marketing team, ranging from intelligent segmentation and lead scoring to content automation and campaign optimization.

• Support event operations, including flows, routing, landing pages, and reporting.

• Work collaboratively with content, demand generation, and SDR teams to foster pipeline growth.

• Serve as the primary operational and data resource for the marketing team.

⛳️ Requirements

• A minimum of 5 years of experience in marketing operations or a comparable field.

• Demonstrated expertise in HubSpot and Salesforce, including their integrations and tracking of campaign performance.

• Strong foundation in email marketing, lead nurturing, and marketing automation practices.

• Practical experience with analytics and reporting, encompassing the creation of dashboards, measurement of funnel performance, and fostering data-driven decision-making.

• A genuine interest in AI tools, with a history of successfully implementing them to enhance marketing efficiency and outcomes is highly advantageous.

• A data-driven approach, with a keen enthusiasm for testing, optimization, and process enhancement.

• Comprehensive understanding of full-funnel infrastructure, from top-of-funnel traffic to SQLs, closed-won customers, and renewals.

• Experience working in a dynamic startup environment is essential.

• Familiarity with DevOps, cloud infrastructure, or Kubernetes is a notable plus.

🏝️ Benefits

• Opportunity to work in a fast-paced and innovative environment.

• Access to professional development and growth opportunities.

• Collaborative team culture that values input and ideas.

• Competitive salary and benefits package.