Senior Marketing Manager – RWE, Phase IV

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and achieve a new pipeline target for Paradigm Health’s SPIRE line focused on real-world evidence and Phase IV solutions.

• Create and manage targeted lists of named accounts within medical affairs, RWE/HEOR, and evidence-generation sectors at pharmaceutical and biopharma sponsors.

• Coordinate multi-touch, long-cycle account-based marketing initiatives.

• Produce evidence-based, buyer-oriented content and messaging anchored in data and methodological rigor.

• Ensure compliance-defensible claims in all marketing communications.

• Identify key RWE/medical-affairs conferences and campaigns.

• Collaborate with the events manager and agency to execute events and transform presence into qualified opportunities.

• Distribute a discretionary program budget across events, ABM, content, and paid channels.

• Work with Medical & Science, Clinical, Product, and Commercial Teams on study opportunities, solution compatibility, opportunity progression, and attribution.

• Maintain an actively managed named-account target list and a diversified SPIRE opportunity base.

• Meet the SPIRE Early Engagement pipeline target while ensuring clean attribution through Sales handoff.

• Report to the VP of Marketing and collaborate with shared marketing resources without team management responsibilities.

⛳️ Requirements

• Proven experience managing a pipeline or revenue target as a marketer, or a willingness to link part of compensation to target achievement.

• Established account-based marketing expertise, including named-account targeting, multi-touch orchestration, and long-cycle nurturing.

• Strong evidence-driven communication skills in a regulated and compliance-focused messaging environment.

• Comfortable operating in a high-value, low-volume environment with a complex sales cycle.

• Ability to function as a self-sufficient individual contributor, utilizing shared services rather than a direct team.

• Over 7 years of experience in B2B marketing, with significant experience in life sciences, healthcare, or a scientifically technical domain.

• Direct experience in Phase IV, real-world evidence, post-approval research, or medical affairs is highly preferred.

• Familiarity with the medical-affairs/RWE buyer persona and established relationships in that community is strongly preferred.

• Specific experience marketing to pharmaceutical and biopharma sponsors is strongly preferred.

• Proven experience with named-study or per-asset marketing strategies is strongly preferred.

• Knowledge of HEOR/health-economics; familiarity with decentralized and real-world data sourcing models; experience with scientific congresses or publications is a plus.

• Legally authorized to work in the United States.

• Must not require visa sponsorship to work in the United States.

🏝️ Benefits

• Equity package.

• Unlimited paid time off (PTO).

• 16 weeks of paid parental leave.

• Flexible work options – remote and hybrid arrangements.

• Competitive health, dental, and vision insurance.

• Mental health support for you and your family.

• Company-paid life insurance.

• Short-term and long-term disability coverage.

• 401(k) plan with company match.

• Bonus.