Senior Marketing Manager, Pharma/BioPharma

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Create and implement comprehensive marketing strategies for key biopharma segments, applications, and customer workflows.

• Drive customer-focused workflow positioning, value propositions, messaging, and go-to-market strategies across chromatography, mass spectrometry, software, consumables, and associated technologies.

• Lead and nurture a high-performing team responsible for workflow marketing, campaigns, content, and commercial materials.

• Collaborate with product marketing teams to synchronize product-level strategies with wider biopharma workflow opportunities.

• Convert customer insights, market trends, competitive intelligence, and business objectives into effective marketing initiatives.

• Oversee the development and activation of workflow materials, digital content, campaigns, presentations, sales enablement tools, and application-oriented resources.

• Work with commercial, applications, digital marketing, product management, and regional teams to implement strategies on a global scale.

• Foster alignment among stakeholders and propel the execution of cross-divisional biopharma initiatives.

• Set objectives and performance metrics, leveraging market and campaign insights to enhance programs and marketing investments.

• Recognize growth and differentiation opportunities based on biopharma customer needs, workflows, emerging technologies, and competitive landscapes.

⛳️ Requirements

• A Bachelor’s degree in life sciences, chemistry, biochemistry, biotechnology, marketing, business, or a related discipline is required.

• Over 5 years of progressive experience in marketing, product marketing, commercial marketing, or a related field within life sciences, biopharma, analytical instrumentation, or a similar industry.

• Proven track record in developing and executing strategic marketing plans for intricate scientific technologies, applications, or workflows.

• Experience in transforming technical capabilities into distinct customer value propositions and engaging marketing strategies.

• Familiarity with navigating product portfolios and functions within a global, matrixed organization.

• Previous leadership experience with a clear ability to cultivate and guide high-performing teams is preferred.

• An advanced scientific degree and/or MBA is preferred.

• Willingness to travel up to 30% as necessary.

🏝️ Benefits

• A selection of national medical and dental plans, along with a national vision plan, inclusive of health incentive programs.

• Employee assistance and family support programs, featuring commuter benefits and tuition reimbursement.

• A minimum of 120 hours of paid time off (PTO).

• 10 paid holidays each year.

• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).

• Accident and life insurance.

• Short- and long-term disability in line with company policy.

• Competitive 401(k) U.S. retirement savings plan.

• Employees’ Stock Purchase Plan (ESPP), enabling eligible colleagues to buy company stock at a discount.

• Eligibility for a variable annual bonus based on company, team, and/or individual performance outcomes.

• Fully remote work arrangement.

• Opportunities for global collaboration and travel.