Senior Marketing Manager, Peer-to-Peer

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Assist the HCP Lead in converting brand strategy, customer insights, thought leader viewpoints, and field feedback into peer-to-peer priorities, engagement strategies, and execution plans.

• Create and spearhead the TAVNEOS peer-to-peer engagement strategy.

• Oversee designated peer-to-peer initiatives from conception to execution.

• Direct cross-functional workstreams across Brand, TLLs, Sales, Medical Affairs, Marketing Operations, agencies, and enterprise collaborators.

• Cultivate compliant relationships with speakers, faculty, and key HCP influencers.

• Identify, engage, onboard, contract, train, and assist thought leaders and faculty.

• Manage speaker program content and peer-to-peer promotional materials.

• Aid in congress strategy and execution, encompassing product theaters, speaker engagement, promotional opportunities, and field support.

• Evaluate and analyze program performance, thought leader feedback, customer engagement, speaker effectiveness, participation, and KPIs.

• Guide materials through MAC review and oversee agency/vendor workstreams, SOWs/POs, contracts, timelines, budgets, risk mitigation, and execution.

• Keep abreast of the AAV treatment landscape, customer feedback, competitor activities, scientific trends, and peer-to-peer best practices.

• Utilize enterprise-approved AI tools to enhance insight synthesis, content creation, project management, and execution.

• Identify test-and-learn opportunities for thought leader engagement, speaker programs, congress impact, and customer education.

⛳️ Requirements

• Doctorate degree with 2 years of marketing experience, ideally in the biotech/pharma or healthcare sector, OR Master’s degree with 4 years of marketing experience, ideally in the biotech/pharma or healthcare sector, OR Bachelor’s degree with 6 years of marketing experience, ideally in the biotech/pharma or healthcare sector.

• Proven experience in leading cross-functional initiatives from strategy to execution.

• Capability to translate clinical data, customer insights, and field feedback into clear, compliant, and actionable HCP content.

• Proficiency in developing peer-to-peer engagement strategies and suggesting innovative approaches.

• Strong collaboration abilities across Marketing, HCP Promotions, Omnichannel, Sales, Sales Training, Medical Affairs, Legal, Regulatory, Compliance, CD&A/BAI, Value & Access, TLLs, agency teams, and enterprise partners.

• Comfort in engaging with field teams, TLLs, and enterprise collaborators.

• Knowledge of personal promotion, peer-to-peer, and omnichannel tactics.

• Excellent written and verbal communication skills.

• Customer-first approach.

• Ability to operate in a matrixed environment with changing priorities, feedback, and uncertainty.

• Experience with speaker bureau operations, congress execution, advisory boards, omnichannel, peer-to-peer, or specialty/rare disease marketing is advantageous, though not mandatory.

🏝️ Benefits

• Comprehensive employee benefits package.

• Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• Discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models, including remote work arrangements where feasible.

• Career development opportunities.

• Work/life balance.

• Diverse and inclusive community of belonging.

• Reasonable accommodation for individuals with disabilities.