Senior Marketing Manager, Peer-to-peer

This is a fully remote position, open to applicants in California.

📋 Description

• Assist the HCP Lead in converting brand strategy, customer insights, thought leader viewpoints, and field feedback into peer-to-peer strategic priorities, engagement plans, and execution roadmaps.

• Create and direct the TAVNEOS peer-to-peer engagement strategy.

• Oversee assigned peer-to-peer initiatives from inception to execution.

• Manage cross-functional peer-to-peer workstreams involving Brand, TLLs, Sales, Medical Affairs, Marketing Operations, agencies, and enterprise partners.

• Cultivate relationships with speakers, faculty, and key HCP stakeholders.

• Identify, engage, onboard, contract, train, and support thought leaders and faculty.

• Guide speaker program content and peer-to-peer promotional materials.

• Assist in congress strategy and execution, encompassing product theaters, speaker engagement, promotional opportunities, and field support.

• Evaluate, monitor, and analyze program performance, thought leader feedback, customer engagement, speaker effectiveness, target participation, and KPIs.

• Direct materials through MAC review and oversee agency/vendor workstreams, SOWs/POs, contracting processes, timelines, budget considerations, risk management, and execution.

• Keep track of the AAV treatment landscape, customer feedback, competitor actions, scientific trends, and peer-to-peer best practices.

• Utilize enterprise-approved AI tools to enhance efficiency, insight integration, content creation, and execution.

• Discover test-and-learn opportunities for thought leader engagement, speaker program effectiveness, congress impact, and customer education.

⛳️ Requirements

• Doctorate degree with 2 years of marketing experience, preferably in the biotech/pharma or healthcare field, or a Master’s degree with 4 years of marketing experience in the same sectors, or a Bachelor’s degree with 6 years of relevant marketing experience.

• Proven experience in leading cross-functional initiatives from strategy through execution.

• Ability to convert clinical data, customer insights, and field feedback into clear, compliant, and actionable HCP content.

• Capability to think strategically about peer-to-peer engagement and propose innovative approaches.

• Strong collaboration skills across Marketing, HCP Promotions, Omnichannel, Sales, Sales Training, Medical Affairs, Legal, Regulatory, Compliance, CD&A/BAI, Value & Access, TLLs, agency teams, and enterprise partners.

• Comfortable interacting with field teams, TLLs, and enterprise partners.

• Comprehension of how personal promotion, peer-to-peer, and omnichannel tactics integrate.

• Excellent written and verbal communication abilities.

• Customer-first mentality focusing on serving patients and fostering high-quality HCP engagement.

• Ability to thrive in a matrixed environment with shifting priorities, feedback, and ambiguity.

• Experience with speaker bureau operations, congress execution, advisory boards, omnichannel, peer-to-peer, or specialty/rare disease marketing is advantageous but not mandatory.

🏝️ Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• Discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models, including remote work options where applicable.

• Career development opportunities.

• Work/life balance.

• Diverse and inclusive community of belonging.