Senior Marketing Manager, Patient Education

This is a fully remote position, open to applicants in California.

📋 Description

• Create and execute marketing initiatives aimed at increasing the adoption of da Vinci Surgery in US hospitals.

• Design programs, materials, and resources that support hospital executives, marketing teams, patients, and referring physicians.

• Build and maintain relationships with healthcare executives, society leaders, Key Opinion Leaders, and internal stakeholders.

• Implement targeted marketing strategies that align with hospital and health system growth objectives.

• Collaborate with commercial leadership and engage with key customers.

• Offer outreach resources for patients and physicians.

• Assist in the development of national Key Opinion Leaders (KOLs).

• Provide consultative support to marketing teams and physician outreach groups.

• Develop and execute comprehensive marketing and tactical plans focused on educating patients and referring physicians.

• Analyze voice-of-customer insights to pinpoint challenges, barriers, and opportunities.

• Gather qualitative and quantitative data to segment markets, understand healthcare trends, test solutions, and prioritize opportunities.

• Create strategies, value messaging, collateral, tactics, and programs that demonstrate return on investment (ROI).

• Assess market trends, competition, and how to differentiate competitively.

• Contribute to budget planning, resource allocation, and financial strategy.

• Collaborate with KOLs to understand the utilization of the da Vinci Surgical System and communicate its value proposition.

• Develop KOLs by market segment and foster relationships with society leaders.

• Support sales initiatives, digital and website development, campaign tracking, and provide recommendations.

• Lead cross-functional teams in delivering marketing projects and initiatives.

• Present findings and strategies to senior and executive leadership at Intuitive.

• Utilize healthcare value propositions, approved claims, customer feedback, and sales insights to enhance the growth of minimally invasive care.

⛳️ Requirements

• A minimum of 10 years of experience in marketing and/or sales within the healthcare sector and/or a therapeutic medical device company is preferred.

• A bachelor’s degree or equivalent is required.

• An MBA is preferred.

• A commitment of at least 2 years to the role is required.

• Must effectively collaborate with Marketing and Sales leadership at Director, VP, and Senior Executive levels.

• Required skills in cross-functional leadership.

• Exceptional executive-level presentation capabilities.

• Proven track record in developing KOLs.

• Creative problem-solving skills with the ability to communicate actionable directives across various organizational levels.

• Ability to influence non-direct reports to achieve objectives.

• Demonstrated agility and capacity to navigate obstacles.

• Proven capability to manage multiple initiatives concurrently.

• Strong attention to detail and quality of work.

• Willingness to travel up to 50%.

• Current proof of vaccination against certain diseases, including COVID-19, may be required.

• Prospective employees may be subject to U.S. export controls, export licensing, and/or a Technology Control Plan.

🏝️ Benefits

• Flexible remote work arrangement; employees are expected to come onsite when requested by leadership.

• Competitive base salary, incentives, benefits, and equity options.

• Reasonable accommodations available for qualified individuals with disabilities.

• Commitment to equal employment opportunities and protection against discrimination and harassment.

• Fair chance consideration for applicants with arrest and conviction records.