Senior Marketing Manager, Outreach

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Act as the primary field-based marketing leader for a designated region

• Create and implement yearly regional market development strategies that align with commercial goals and measurable procedure growth targets

• Collaborate with Sales leadership to assess market opportunities, prioritize hospitals and surgeons, and formulate localized adoption strategies

• Convert national marketing strategies into localized execution plans

• Establish relationships with surgeons, referring providers, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders

• Direct patient and referring-provider education, physician locator activation, surgeon outcome profiles, customer marketing initiatives, and regional awareness campaigns

• Maintain consistent field engagement with customers and key stakeholders

• Create customer success stories and marketing materials that highlight clinical excellence

• Activate localized campaigns, digital resources, websites, social media, and referral-awareness initiatives

• Track customer activation milestones, referral engagement, KPIs, and commercial impact

• Integrate Voice of Customer insights, market trends, and commercial feedback to refine strategies

• Represent Intuitive's culture, values, collaboration, innovation, accountability, and customer-first approach

• Propel da Vinci procedure growth and the adoption of robotic-assisted surgery within the assigned region

⛳️ Requirements

• Bachelor's degree in Marketing, Healthcare Administration, Business, or a related field is required

• Master's degree is preferred

• Over 8 years of experience in provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare roles

• Proven track record of building relationships with hospitals, physicians, and healthcare executives

• Experience in developing and implementing regional growth strategies

• Experience collaborating cross-functionally with Sales, Marketing, and Clinical teams

• Strong understanding of healthcare provider engagement and referral development

• Capability to analyze market data and convert insights into actionable strategies

• Experience in supporting physician outreach, hospital marketing, or healthcare business development initiatives

• Familiarity with integrated delivery networks (IDNs) and complex health systems

• Knowledge in digital marketing, customer activation strategies, social media, and website optimization

• Experience in planning and executing educational events and customer engagement initiatives

• Must reside within the designated geographic area

• Willingness to travel approximately 75% within the assigned region

• Openness to working collaboratively across Sales, Marketing, and Commercial organizations

• May need to provide current proof of vaccination against certain diseases, including COVID-19

• Some positions may be subject to U.S. export-control requirements

🏝️ Benefits

• Remote work; employees are expected to come onsite when requested by their leader

• Incentives

• Benefits

• Equity

• Reasonable accommodations for qualified individuals with disabilities

• Equal employment opportunity protections