Field Marketing Manager

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Create and implement cohesive field marketing strategies that align with commercial growth objectives, key accounts, and industry segments throughout North America.

• Organize executive events, webinars, partner initiatives, and account-based marketing campaigns that drive qualified leads and enhance sales opportunities.

• Collaborate with sales leadership and account executives to identify customer needs, develop customized engagement plans, and deliver actionable follow-up toolkits.

• Oversee, mentor, and motivate a geographically distributed team of field marketing specialists.

• Establish clear performance goals and nurture a cooperative team environment.

• Administer the regional field marketing budget.

• Utilize analytics dashboards to monitor lead flow, revenue impact, and campaign return on investment.

⛳️ Requirements

• A minimum of 5 years' experience in B2B field marketing or demand generation within multinational companies.

• At least 2 years of direct management experience with teams.

• Bachelor's degree in marketing, business administration, communications, or comparable practical experience.

• Strong understanding of B2B sales processes, account-based marketing (ABM) tactics, and the execution of integrated campaigns.

• Proven experience with enterprise marketing technologies and CRM systems, including Salesforce, Marketo, 6Sense, and GA4.

• Outstanding cross-functional communication abilities and stakeholder management skills.

• Demonstrated success in aligning marketing efforts with sales objectives.

🏝️ Benefits

• Competitive compensation and benefits package.

• Opportunities for ongoing learning and professional development.

• Remote work options available within North America.

• Occasional travel may be required.