Senior Manager, Customer & Experiential Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage Jasper’s customer story pipeline from sourcing to legal and brand approval, culminating in publication.

• Publish four customer stories each quarter and establish a pool of referenceable accounts.

• Oversee the reference database and matching process for Sales and Customer Success teams.

• Recruit, brief, and prepare customers for analyst evaluations, research, and media engagements.

• Utilize AI for initial drafts, transcript synthesis, and creating asset variants.

• Control the calendar for bylines, webinars, podcasts, and joint sessions.

• Collaborate with the Content & Communications team and agencies to ensure timely publication.

• Provide customer insights and story materials to the community hub and self-paced learning team.

• Conduct four User Customer Advisory Boards (CABs) and two Executive CABs annually.

• Design sessions, manage run-of-show, recruit and prepare speakers, create content, and capture post-event assets.

• Program for 30-40 practitioners from the Top 100 and strategic accounts.

• Develop on-site workshop programming in collaboration with Customer Success.

• Create content for trend dinners and customer webinars.

• Deploy proof assets and customer champions across both pre-sale and post-sale programs.

• Design cross-pollination between experiential moments and prospect/customer conversations.

• Identify significant account activity prior to renewal discussions.

• Measure product behavior changes at 90 days and analyze pre/post usage deltas.

• Provide quarterly reports on account coverage, stakeholder depth, Gross Retention Rate (GRR), expansion and services pipeline, and advocacy conversion.

• Collaborate with Marketing Operations and Revenue Operations on the scorecard and advocacy definitions.

⛳️ Requirements

• 8-12 years of experience in customer marketing, advocacy, content marketing, or communications within a B2B SaaS environment, with significant enterprise experience.

• A portfolio showcasing customer stories sourced and guided through enterprise legal, brand, and communications approvals.

• Proven experience managing high-touch, executive-level in-person programs, such as advisory boards, customer councils, or summits.

• Excellent writing and editorial skills.

• Ability to engage comfortably with senior stakeholders, including CMO-level customers and company executives.

• An AI-forward approach, with experience using AI to streamline production tasks.

• Proficiency in measurement, including cohort comparisons, usage data, and attribution.

• Established credibility across functions, particularly with Sales and Customer Success teams.

• Familiarity with the martech or AI category and experience with analyst relations.

• Must reside in the continental United States.

• Must possess legal eligibility to work in the United States.

• Role requires at least two years of valid U.S. work authorization.

🏝️ Benefits

• Comprehensive Health, Dental, and Vision coverage starting on the first day for employees and their families.

• 401(k) program with up to 2% company matching.

• Participation in equity grant opportunities.

• Flexible Paid Time Off (PTO).

• FlexExperience budget of $900 annually.

• FlexWellness program providing $1,800 annually.

• Generous budget for home office setup.

• $1,500 annual stipend for learning and development.

• 16 weeks of paid parental leave.