Senior Marketing Analytics Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate marketing and customer data to measure the influence of marketing efforts on revenue and overall business performance.

• Collaborate closely with stakeholders to grasp business needs and offer strategic insights to address key business challenges.

• Create and uphold dashboards, visualizations, and performance reports utilizing Tableau.

• Write, optimize, and validate SQL queries for extracting, transforming, and analyzing extensive datasets.

• Provide insights to enhance marketing strategies across various channels, including budget allocation, targeting, and campaign effectiveness.

• Perform customer segmentation, behavioral analysis, and lifecycle performance evaluations.

• Work in partnership with marketing, product, and analytics teams to convert business requirements into analytical solutions.

• Offer clear, actionable recommendations to boost marketing ROI and facilitate strategic decision-making.

• Ensure data accuracy and consistency through regular validation and quality assessments.

• Keep abreast of industry trends in marketing analytics, attribution, and measurement techniques.

⛳️ Requirements

• Bachelor’s degree in a relevant discipline (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics).

• 4-5 years of experience in marketing analytics, data analytics, or similar fields.

• Strong expertise in SQL for data extraction and manipulation tasks.

• Practical experience with Tableau for data visualization and reporting purposes.

• Comprehensive understanding of marketing measurement principles, attribution, and performance analytics.

• Exceptional communication skills with the capacity to convert data into persuasive narratives.

• Proven experience working collaboratively with stakeholders and influencing outcomes.

• Strong analytical skills, problem-solving capabilities, and meticulous attention to detail.

• Ability to work autonomously, take initiative, and manage various priorities effectively.

• Preferred: Experience in fintech, financial services, or digital-first consumer business sectors.

• Preferred: Knowledge of marketing attribution models, MMM, or experimentation frameworks.

• Preferred: Experience in a leadership role.

• Preferred: Familiarity with additional BI or data visualization tools.

• Preferred: Experience with GA4 and BigQuery.

• Preferred: Understanding of predictive modeling or statistical analysis methods.

🏝️ Benefits

• Annual bonus.

• Benefits information provided via US Careers and Benefit.