Associate Shopper Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Collaborate with global and regional teams across various functions to execute brand strategy and promote sustainable growth.

• Implement brand strategy for assigned brands.

• Create product and packaging initiatives.

• Execute pricing strategies.

• Design and implement integrated marketing communication and media plans.

• Provide insights and recommendations for comprehensive commercial plans.

• Assist in the development and execution of marketing plans to achieve revenue, profit, and market share goals.

• Monitor the performance of marketing initiatives.

• Create integrated marketing communications and 360-degree campaigns based on consumer insights, brand strategy, and positioning.

• Collaborate with Key Account Managers to spearhead shopper marketing initiatives for specific CBT groups.

• Contribute to joint business planning and cultivate relationships with Customers’ marketing teams.

• Oversee and manage the shopper marketing portfolio for Loblaws and Sobeys banners across two CBTs.

• Handle a multi-million-dollar budget in collaboration with Finance, Brand, and Key Account Managers.

• Develop and execute annual plans utilizing insights, strategy, and ROI analysis.

• Manage customer-specific omni activation design tactics, flyers, and tribute ads in partnership with the Design Team.

• Secure necessary approvals from Legal, Translation, Regulatory, and other departments.

• Work closely with Brand Marketing teams to ensure alignment of brand messaging and shopper activations.

• Brief agency partners and vendors, leading the execution of creative assets, promotions, and activations.

• Utilize the Nielsen data platform to analyze program success and identify areas for improvement.

• Independently manage multiple projects and deadlines in a team setting.

• Leverage available data sources to guide program development.

• Keep abreast of shopper marketing trends, technologies, and retail landscapes.

• Propose innovative ideas and collaborate with sales, customers, brand teams, cross-functional teams, and external agencies.

⛳️ Requirements

• Bachelor’s Degree in Business with a focus on Marketing/Commerce, or a related field.

• At least 3 years of marketing experience (shopper marketing in CPG preferred).

• Experience in related fields such as sales, sales planning, insights, product innovation, and category management will be considered.

• Exceptional multitasking abilities and capability to manage various external partners and internal stakeholders across multiple programs.

• A growth mindset with a desire to learn and develop within the shopper marketing domain.

• Exhibit strong ownership and leadership skills.

• Excellent project management, organizational, and prioritization capabilities.

• Outstanding written and verbal communication skills.

• Analytical skills and familiarity with Nielsen is preferred (training & development will be provided).

• Experience in developing marketing programs based on insights to drive conversion.

• Knowledge of the Canadian retail landscape.

• Bilingualism is an asset (English/French).

• Standard business hours are Monday to Friday, Eastern Standard Time.

🏝️ Benefits

• Highly competitive bonus program targeting X%, with potential for overachievement based on performance and company results.

• Health insurance.

• Wellness and family support programs.

• Life and disability insurance.

• Retirement savings plans.

• Paid leave programs.

• Education-related programs.

• Enhanced vacation and holiday entitlements.

• Flexible work environment.

• Accommodations available upon request for candidates with disabilities.

• No relocation support is available.