Director of B2B Marketing

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Act as a senior strategic partner for a range of B2B clients, offering marketing strategy, guidance, and advice.

• Create integrated marketing plans that align with client business objectives, target audiences, and growth aspirations.

• Convert business priorities into channel strategies, campaigns, KPIs, and measurement frameworks.

• Cultivate relationships with client executives and deliver recommendations, results, and opportunities.

• Discover opportunities to enhance and broaden client programs.

• Oversee relationships with vendors and partners.

• Direct strategy in both paid and organic B2B channels.

• Manage strategies related to paid search, paid social, display, and retargeting.

• Steer GEO, SEO, content marketing, and organic social strategies.

• Formulate audience, targeting, messaging, and channel recommendations.

• Collaborate with GEO, SEO, outbound email, content, creative, social, and PR teams.

• Evaluate campaign and channel performance and refine strategies accordingly.

• Direct budget allocation, targeting, messaging, content, and channel mix based on data analysis.

• Transform performance data into actionable insights for clients.

• Experiment with and enhance strategies to boost engagement, lead generation, conversion, and ROI.

• Provide strategic guidance and oversight to cross-functional teams.

• Ensure the consistent, efficient, and accountable delivery of high-quality work.

• Contribute to new business strategies, proposals, pitches, and presentations.

• Collaborate with senior leadership to establish best practices, enhance processes, and advance B2B marketing capabilities.

⛳️ Requirements

• Over 10 years of experience in B2B marketing, with substantial agency experience required.

• Proven expertise in both paid and organic marketing, with the capability to create integrated strategies across various channels.

• Strong knowledge of paid advertising practices.

• In-depth understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels.

• Demonstrated experience in managing and advising B2B clients and senior-level stakeholders.

• Excellent analytical skills and the ability to convert marketing performance into business insights and recommendations.

• Experience in managing marketing budgets and making data-driven decisions regarding channel and expenditure allocation.

• Exceptional communication, presentation, and client relationship-building abilities.

• A strategic and creative thinker who enjoys being hands-on.

• Comfortable working collaboratively in a fast-paced, fully remote environment.

🏝️ Benefits

• 100% remote work, allowing you to work from anywhere in the world.

• Three Anthem Blue Cross PPO medical plans available.

• Coverage for dental and vision care.

• 401(k) program with a company match increasing to 3% in 2027.

• Paid vacation time.

• Paid sick leave.

• 11 company holidays.

• Floating holiday option.

• Summer Fridays.

• Paid maternity leave.

• Opportunities for career growth and skill development.

• A supportive, collaborative, and entrepreneurial culture.