Senior Marketing Manager, Hospitality – Textile Services

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take charge of the yearly marketing strategy and operational plan for Textile Services.

• Convert business priorities into campaigns, assets, and execution strategies.

• Collaborate with Sales, Product Management, Business Development, the VP of Textile Services, and regional teams.

• Enhance understanding of hotel operations and the linen ecosystem.

• Define customer segmentation, account-based priorities, and channel/partner marketing initiatives.

• Guide, mentor, and develop marketing professionals.

• Design and implement integrated campaigns across digital, email, social media, content, webinars, events, and partnerships.

• Create and optimize web content, landing pages, email journeys, social media content, lead magnets, and campaign analytics.

• Direct customer videos, case studies, testimonials, product demonstrations, and thought leadership initiatives.

• Set up campaign dashboards and lead-management systems in partnership with Sales.

• Oversee agencies, freelancers, production partners, vendors, budgets, timelines, and quality benchmarks.

• Formulate messaging and value propositions tailored for hospitality, laundry, linen rental, and linen supply sectors.

• Develop sales enablement tools, including pitch decks, solution brochures, ROI calculators, use cases, competitive positioning, proposal content, and customer testimonials.

• Assist with launches and adoption campaigns related to linen management, uniform management, RFID hardware, and tags.

• Establish co-marketing and referral programs with strategic partners.

• Track hospitality, laundry, and linen market trends, customer challenges, competitive activity, and buyer behaviors.

• Leverage customer and campaign insights to enhance positioning, targeting, content, and investment strategies.

• Boost market visibility through events, trade media, webinars, customer advocacy, and industry networks.

• Manage marketing budgets, vendors, and project outcomes to achieve measurable commercial success.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field; equivalent relevant experience may be accepted.

• At least 6 years of experience in B2B marketing, demand generation, integrated marketing, or marketing for a business unit.

• Proven track record in developing and executing marketing programs that drive revenue growth and pipeline generation.

• Experience in marketing to the hospitality sector is essential.

• Familiarity with hotel operators, ownership groups, management companies, or hotel technology/services is preferable.

• Experience in commercial laundry, linen rental, linen/textile supply, laundry equipment, or a closely related operational-services market is highly favored.

• Demonstrated capability to market complex solution sales with lengthy buying cycles and multiple stakeholders.

• Experience with RFID, SaaS/software, automation, or operational technology is a plus.

• Hands-on experience with digital marketing programs and content projects, including video or other multimedia production.

• Experience managing external agencies, freelancers, and vendors is essential.

• Direct people leadership experience is preferred but not mandatory.

• Applicants must be legally authorized to live and work in the hiring country.

• Immigration sponsorship is not available.

• International relocation or remote work arrangements outside the hiring country will not be entertained.

🏝️ Benefits

• Competitive salary and rewards package.

• Attractive benefits and annual leave offerings that promote work-life balance.

• Flexible working environment.

• Extensive career development opportunities and resources.

• Training and development initiatives.

• Regular performance feedback.

• Collaborative global team atmosphere.

• A diverse and inclusive workplace culture.

• Disability accommodations available during the application process or for essential job functions.