Senior Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Create and implement marketing strategies for products aimed at pharmacies, PBM, and payer-focused solutions.

• Convert customer requirements, market trends, corporate objectives, and product strategies into plans for engagement and adoption.

• Discover opportunities to improve customer interaction, distinguish products in the market, and increase product adoption.

• Set product marketing priorities and success metrics that align with business goals.

• Activate go-to-market strategies via paid, earned, and owned channels, which include industry events, conferences, and digital campaigns.

• Develop expertise in trends within the pharmacy, PBM, and health plan markets, as well as customer workflows and competitive landscapes.

• Collaborate with research and insights teams to collect and analyze customer, market, competitive, and performance insights.

• Advocate for customer and market perspectives in product, marketing, and business discussions.

• Recognize emerging industry trends, risks, and opportunities that may impact business or product strategy.

• Create unique positioning, value propositions, and messaging frameworks.

• Simplify complex product features into clear, customer-oriented value narratives.

• Ensure the consistency and governance of messaging across all customer-facing content, channels, and AI-assisted content creation.

• Collaborate with Product, Brand, Sales, Legal, and Compliance teams to provide effective and compliant communications.

• Develop resources for sales enablement, including messaging frameworks, value narratives, and competitive guidance.

• Use feedback from the field and performance data to enhance messaging effectiveness and customer adoption.

• Define, monitor, and optimize product marketing performance metrics related to engagement, adoption, and business outcomes.

• Employ qualitative and quantitative insights to refine marketing strategies, messaging, investments, and enablement programs.

• Utilize generative AI and emerging technologies to improve research, insight generation, messaging development, experimentation, and operational efficiency.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related discipline.

• Over 8 years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related field.

• Proven success in developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions.

• Strong grasp of customer insights, market analysis, and competitive intelligence.

• Demonstrated ability to influence decisions and lead cross-functional initiatives within a matrixed organization.

• Experience utilizing generative AI or similar technologies in marketing research, positioning, messaging, performance analysis, or process enhancement.

• Strong business sense, analytical thinking, and strategic decision-making capabilities.

• Outstanding written, verbal, presentation, and stakeholder management skills.

• Experience converting customer and market insights into actionable business recommendations.

• Ability to handle ambiguity, juggle competing priorities, and work independently in a fast-paced environment.

• Samples or a portfolio of previous work would be beneficial.

🏝️ Benefits

• Competitive compensation package.

• Annual bonus may be available.

• Opportunities for long-term incentives may be provided.

• Benefits through McKesson's Total Rewards.