Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the strategy and implementation of the entire CRM lifecycle, encompassing onboarding, conversion, repeat purchasing, retention, and reactivation.

• Analyze behavioral data to pinpoint user drop-off, disengagement, and missed purchasing opportunities.

• Develop onboarding, abandoned-payment, promotional, and follow-up journeys to enhance initial purchases.

• Boost token purchases, repeat buying, retention, reactivation, and lifetime value (LTV) through effective segmentation, personalization, and timing.

• Design experiments, evaluate outcomes, expand successful strategies, and uncover additional opportunities.

• Collaborate with Product, Data, Engineering, and Creative teams to enhance CRM tools, tracking, messaging, offers, and reporting.

• Report directly to Thomas Lacroix, Co-founder and CMO.

• Manage CRM initiatives across email, push notifications, in-product messaging, and promotions.

⛳️ Requirements

• Extensive experience in driving improvements in revenue, conversion rates, repeat purchases, retention, reactivation, or LTV, demonstrated by measurable outcomes.

• Background in a high-volume B2C subscription environment where CRM had a direct impact on revenue.

• Proficient in creating segments, journeys, experiments, campaign logic, and performance analysis independently.

• Experience utilizing user behavior, testing, control groups, attribution, and incrementality to validate outcomes.

• Capability to operate without a pre-defined playbook and navigate with incomplete information.

• Strong collaboration skills with technical, creative, and commercial stakeholders in English.

• Comfortable working with products driven by uncensored AI models and content.

• Bonus: experience in sectors like iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.

• Bonus: familiarity with token, credit, virtual currency, bonus, or repeat-deposit models.

• Bonus: experience in building or redesigning CRM systems in a rapidly scaling organization.

• Bonus: utilization of AI for analysis, personalization, experimentation, or content creation.

• Willingness and ability to work under a B2B contract arrangement in the country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) annually.

• Annual in-person gathering.

• Monthly health insurance allowance of 100 USD.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, available for up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and more.

• Fully remote work environment.

• Preference for a long-term B2B contract arrangement, with flexibility available.

• Bonus incentives offered.