Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take ownership of strategy and implementation throughout the entire CRM lifecycle, encompassing onboarding, conversion, repeat purchases, retention, and reactivation.

• Analyze behavioral data to pinpoint areas where users lose interest or miss out on purchasing opportunities.

• Develop journeys for onboarding, abandoned payments, special offers, and follow-ups to enhance initial purchase rates.

• Boost token purchases, encourage repeat buying, improve retention and reactivation, and increase lifetime value (LTV) through effective segmentation, personalization, and timing.

• Design experiments, assess outcomes, scale successful strategies, and uncover subsequent opportunities.

• Collaborate with Product, Data, Engineering, and Creative teams to enhance CRM tools, tracking, messaging, offers, and reporting.

• Oversee CRM initiatives across email, push notifications, in-product messages, and promotional activities.

• Report directly to Thomas Lacroix, Co-founder and CMO.

⛳️ Requirements

• Proven experience in scaling CRM and achieving measurable enhancements in revenue, conversion rates, repeat purchases, retention, reactivation, or LTV.

• Background in a high-volume B2C subscription environment where CRM has a direct impact on revenue.

• Capability to independently create segments, journeys, experiments, campaign logic, and performance analyses.

• Experience leveraging user behavior, testing, control groups, attribution, and incrementality to validate outcomes.

• Ability to work rapidly, develop without a comprehensive playbook, prioritize effectively, and take initiative.

• Proficient in collaborating with technical, creative, and commercial stakeholders in English.

• Comfortable working with products developed using uncensored AI models and content.

• LinkedIn profile URL or N/A.

• Must be legally authorized to work in the current country of residence.

• Willingness and capability to operate under a B2B contract arrangement in the country of residence.

• Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.

• Bonus: background in token, credit, virtual currency, bonus, or repeat deposit models.

• Bonus: experience in building or redesigning CRM for a rapidly scaling organization.

• Bonus: utilization of AI for analysis, personalization, experimentation, or content creation.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) each year.

• Annual in-person gathering.

• Monthly allowance of 100 USD for health insurance-related expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle specialists through OpenUp, also available to up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD each time).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools for the role.

• Fully remote work-from-anywhere arrangement.