Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the complete lifecycle marketing process for both brands, encompassing email, SMS, loyalty, and subscription strategies.

• Implement campaigns that involve copywriting, audience segmentation, and deployment processes.

• Develop automated flows for welcome, win-back, VIP, abandonment, and subscription scenarios.

• Enhance repeat purchase rates, customer lifetime value (LTV), and retention objectives.

• Oversee the Shopify platform's front-end and back-end operations, including applications, subscription systems, loyalty technology, and their integrations.

• Resolve platform-related issues and optimize the website for better conversion rates.

• Assess and adopt new tools while managing daily platform operations.

• Handle lifecycle analytics, ensuring data integrity across Klaviyo, Shopify, GA4, and TripleWhale.

• Provide reports on LTV, retention cohorts, flow performance, and campaign return on investment (ROI).

• Create dashboards to transform data into actionable insights.

• Design and conduct A/B testing across various flows, campaigns, creative elements, offers, and timing.

• Document insights gained and develop a roadmap for testing.

• Create internal automations through Zapier and other workflows.

• Assist with campaign setup, quality assurance, and issue resolution.

• Develop standard operating procedures (SOPs) and serve as the go-to problem solver.

• Collaborate directly with leadership across both brands to refine lifecycle marketing strategies, guide acquisition efforts, and establish scalable systems.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle or retention marketing, preferably in direct-to-consumer (DTC) or consumer packaged goods (CPG).

• A completed post-secondary degree in a relevant field such as marketing, advertising, web development, or computer science, or equivalent practical experience.

• Proficient in Klaviyo, Shopify, and subscription/loyalty platforms.

• Experience in crafting brand-aligned copy, building marketing flows, analyzing data, and managing integrations.

• Familiarity with the Shopify backend, Zapier, APIs, webhooks, and GA4.

• Knowledge of automation tools, including Zapier and workflows, as well as artificial intelligence tools like ChatGPT and Claude.

• Strong comprehension of open rates, LTV:CAC ratios, retention curves, and cohort analysis.

• Ability to independently manage project tasks and proactively address issues related to methods, quality, resource allocation, and deadlines.

• Capable of effectively communicating ideas, concerns, and information to team members.

• Strong interpersonal skills to collaborate effectively and foster productive relationships.

• Preferred qualifications include experience with multiple brands, a background in health/wellness/CPG, knowledge of SMS compliance, familiarity with subscription business models, design skills using Figma or Canva, and basic HTML/CSS knowledge.

🏝️ Benefits

• Flexible remote work setup.

• Full-time position.

• Opportunity to contribute to two rapidly growing better-for-you CPG brands.

• Chance to influence lifecycle marketing strategies and create scalable systems.

• Commitment to diversity and inclusion.

• Recruitment accommodations available upon request.