Crop Protection Field Marketing Manager

This is a fully remote position, open to applicants in Kansas, +3 more states.

📋 Description

• Localize and implement national marketing strategies across designated districts and territories.

• Lead the planning of regional execution that aligns with portfolio objectives and business priorities.

• Collaborate with sales and marketing stakeholders to uncover growth opportunities and enhance market penetration.

• Provide insights to Portfolio Marketing Leaders regarding market needs, customer perceptions, and competitive dynamics.

• Create and execute regional and district marketing plans that align with business objectives and customer segmentation strategies.

• Coordinate marketing initiatives, promotional activities, and resource allocation.

• Establish measurable goals, KPIs, and execution plans for local marketing efforts.

• Assist district teams through retailer business planning processes.

• Align district and territory plans with retailer growth objectives and classification priorities.

• Guide sales teams in local resource allocation decisions.

• Collect and relay insights from customers, retailers, marketplace dynamics, and competitive landscapes.

• Identify emerging opportunities, risks, and trends that may affect business performance.

• Develop business cases and strategic recommendations for decision-making.

• Create and execute regional launch plans that are in line with national launch strategies.

• Oversee launch readiness activities, stakeholder engagement, and execution tracking.

• Lead communication, training, and adoption of marketing programs in designated geographies.

• Monitor program performance and suggest optimizations.

• Support the stewardship of approved marketing claims and program guidelines.

• Build partnerships across Marketing, Sales, Account Management, MarComm, Business Insights, Customer Service, and Seed organizations.

• Facilitate collaboration between field and marketing teams.

• Influence stakeholders without direct authority to advance business priorities and strategic outcomes.

⛳️ Requirements

• Bachelor's degree in Agriculture, Agribusiness, Marketing, Business, or a related discipline.

• Experience in agricultural sales, marketing, account management, or business development.

• Strong grasp of crop production systems, retailer channels, and agricultural markets.

• Exceptional communication, facilitation, strategic planning, and influencing skills.

• Capability to lead cross-functional teams and manage multiple priorities effectively.

• Preferred: Over 5 years of experience in agricultural product launches, marketing strategy, or retailer business planning.

• Preferred: Strong analytical skills and business insight capabilities.

• Preferred: Proven success in influencing outcomes across diverse stakeholder groups.

• Expected to reside within the covered area.

• Willingness to travel within the covered area.

🏝️ Benefits

• Numerous development opportunities available to enhance your skills.

• Join a company with a higher purpose and contribute to making the world a better place.

• Health benefits for you and your family starting on your first day of employment.

• Four weeks of paid time off and two weeks of well-being pay annually, in addition to paid holidays.

• Exceptional parental leave policy, offering a minimum of 16 weeks for both mothers and fathers.

• Competitive retirement savings plan.

• Tuition reimbursement program available.

• Company vehicle provided.