Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Oversee strategy and implementation throughout the entire CRM lifecycle, including onboarding, conversion, repeat purchasing, retention, and reactivation.

• Analyze behavioral data to pinpoint areas where users disengage, cease interactions, or overlook purchasing opportunities.

• Develop onboarding, abandoned-payment, promotional, and follow-up journeys to enhance initial purchases.

• Drive increases in token purchases, repeat buying, retention, reactivation, and LTV through effective segmentation, personalization, and timing.

• Design and execute experiments, evaluate outcomes, scale successful strategies, and uncover subsequent opportunities.

• Collaborate with Product, Data, Engineering, and Creative teams to enhance CRM tools, tracking, messaging, offers, and reporting.

• Report directly to Thomas Lacroix, Co-founder and CMO.

• Establish the CRM playbook and transform CRM into a key revenue stream for EverAI’s AI companionship products.

⛳️ Requirements

• Extensive prior experience in CRM with demonstrable improvements in revenue, conversion rates, repeat purchases, retention, reactivation, or LTV.

• Background in a high-volume B2C subscription environment where CRM had a direct impact on revenue.

• Capability to independently create segments, journeys, experiments, campaign logic, and performance assessments.

• Proficiency in utilizing user behavior, testing, control groups, attribution, and incrementality to substantiate results.

• Comfortable constructing strategies without a predefined playbook and operating with partial information.

• Strong communication skills and ability to collaborate across functions in English.

• Familiarity with products driven by uncensored AI models and content.

• Bonus: experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.

• Bonus: experience with token, credit, virtual currency, bonus, or repeat-deposit frameworks.

• Bonus: history of building or redesigning CRM in a rapidly scaling organization.

• Bonus: use of AI for analysis, personalization, experimentation, or content creation.

• Willingness and capability to work under a B2B contract arrangement in the country of residence.

• Legal authorization to work in the current country of residence.

🏝️ Benefits

• Bonus offered.

• 4 weeks (20 working days) of paid time off annually.

• Fully remote work environment.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available for up to three family members.

• Co-working space budget for up to twice a month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Budget of up to 150 USD for keyboard, mouse, microphone, and headphones.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools for the role.

• Flexible B2B contract structure emphasizing long-term commitment and impact.