Senior Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Design and implement product marketing strategies tailored for pharmacy, PBM, and payer-centric solutions.

• Convert customer requirements, market trends, business objectives, and product strategies into plans for engagement and adoption.

• Discover opportunities to improve customer engagement, market differentiation, and product uptake.

• Set product marketing priorities and success metrics that align with business goals.

• Activate go-to-market strategies through various channels, including paid, earned, and owned media, as well as industry events, conferences, and digital campaigns.

• Cultivate knowledge of trends in pharmacy, PBM, and health plan markets, along with customer workflows and competitive landscapes.

• Collect and compile insights from customers, markets, competitors, and performance data in collaboration with research and insights teams.

• Advocate for customer and market viewpoints during discussions related to product, marketing, and business strategies.

• Identify emerging trends, risks, and opportunities within the industry that could impact business or product strategies.

• Develop unique positioning, value propositions, and messaging frameworks.

• Simplify complex product features into clear, customer-centric value narratives.

• Maintain consistency and governance of messaging across all customer-facing content, channels, and AI-assisted content creation.

• Collaborate with Product, Brand, Sales, Legal, and Compliance teams to ensure effective and compliant communications.

• Create resources for sales enablement, including messaging frameworks, value narratives, and competitive insights.

• Leverage field feedback and performance metrics to enhance messaging effectiveness and boost customer adoption.

• Define, track, and refine product marketing performance metrics linked to engagement, adoption, and business results.

• Utilize both qualitative and quantitative insights to enhance marketing strategies, messaging, investments, and enablement initiatives.

• Employ generative AI and cutting-edge technologies to improve research, insight generation, messaging development, experimentation, and workflow efficiency.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related discipline.

• Over 8 years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related area.

• Proven track record in developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions.

• Strong grasp of customer insights, market analysis, and competitive intelligence.

• Demonstrated ability to influence decisions and spearhead cross-functional initiatives within a matrixed organization.

• Experience in applying generative AI or similar technologies to marketing research, positioning, messaging, performance analysis, or process enhancement.

• Strong business insight, analytical skills, and strategic decision-making capabilities.

• Excellent written, verbal, presentation, and stakeholder management skills.

• Experience in translating customer and market insights into actionable recommendations for business.

• Capable of navigating ambiguity, balancing competing priorities, and working autonomously in a dynamic environment.

• Samples or a portfolio of previous work would be advantageous.

🏝️ Benefits

• Competitive compensation package.

• Annual bonus or long-term incentive opportunities may be available.

• Comprehensive benefits as part of McKesson’s Total Rewards.

• Commitment to equal employment opportunities.

• Reasonable accommodations for applicants with disabilities.