Senior Marketing Manager, General Surgery – Acute Care

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, implement, and support marketing initiatives in the U.S. for General Surgery and Acute Care, covering areas such as Hernia, Cholecystectomy, and Appendectomy.

• Create and execute comprehensive marketing strategies to enhance the adoption of da Vinci in General Surgery, with a focus on da Vinci 5 and SP models.

• Construct and execute impactful marketing and tactical plans to meet projected growth goals.

• Evaluate qualitative and quantitative data to segment and analyze markets, surgeons, practices, patient experiences, and clinical procedures.

• Formulate strategies, value messaging, collateral, tactics, and programs that demonstrate a return on investment (ROI).

• Assess market trends and competitor activities to develop unique competitive advantages.

• Participate in budget creation, resource allocation, and financial planning for marketing initiatives.

• Collaborate with Key Opinion Leader (KOL) surgeons to gain insights into system and instrument utilization and convey value propositions.

• Identify KOLs by market segment and foster relationships with leaders in surgical societies.

• Manage trade shows, oversee digital and website development, track campaigns, and provide future recommendations.

• Mentor marketing team members on onboarding, marketing standards, and business insights.

• Lead cross-functional teams in delivering marketing projects and programs.

• Present findings and strategies to senior and executive leadership at Intuitive.

• Act as a market expert in General Surgery and Acute Care to enhance Intuitive’s growth trajectory.

⛳️ Requirements

• Over 12 years of marketing experience in a therapeutic medical device company is preferred.

• Demonstrated ability to align diverse teams and employ influence marketing strategies to drive business results.

• Results-oriented mindset with the capability to work independently.

• Proven track record of addressing open-ended problems and collaborating across functions.

• Exceptional verbal and written communication skills, along with team-building and interpersonal abilities.

• A Bachelor's degree is required.

• An MBA or Master's degree is preferred.

• Proficiency in MS Office Suite is necessary.

• Availability for full-time work is required.

• Willingness to travel up to 50% is essential.

• Current proof of vaccination against specific diseases, including COVID-19, may be necessary depending on the role.

• Compliance with relevant U.S. export-control requirements may be required for certain positions.

🏝️ Benefits

• Remote work flexibility; employees are required to come onsite only when requested by leadership.

• Competitive base salary, performance incentives, benefits, and equity options.

• Reasonable accommodations for qualified individuals with disabilities are available.

• Potential details on vaccination coverage and requirements may vary by role.