Senior Marketing Manager, Field & Partner

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement collaborative go-to-market initiatives with manufacturers, distributors, and associations.

• Create yearly co-marketing strategies that include campaign planning, budget specifications, and ROI benchmarks.

• Initiate integrated campaigns alongside technology and ERP partners to generate referral leads.

• Design enablement toolkits comprising presentations, case studies, and digital resources.

• Monitor and report on partner-sourced and partner-influenced pipelines utilizing Salesforce dashboards.

• Generate and oversee co-branded materials, partner communications, and press release announcements.

• Collaborate with distributors, manufacturers, and association chapters to organize or sponsor local contractor events.

• Develop regional marketing initiatives, including roadshows and lunch-and-learns.

• Create repeatable playbooks for scalable field activations.

• Oversee field event logistics, partner coordination, and follow-up in collaboration with the Events Manager.

• Work with Product Marketing to refine partner-audience messaging and product launches.

• Partner with Demand Generation and Sales to synchronize campaigns, track lead flow, and evaluate ROI.

• Represent the partner ecosystem during go-to-market planning and contribute to future program development.

⛳️ Requirements

• A minimum of 6 years in B2B marketing, with at least 3 years focused on partner, channel, or field marketing.

• Willingness to travel 50-70% of the time and work flexible hours to accommodate field event schedules.

• Practical experience in strategic planning and tactical field execution.

• Proven success in managing marketing budgets over $250K, with clear ROI tracking.

• Experience in measuring ROI for partner and field marketing initiatives.

• Demonstrated capability to develop joint go-to-market programs that yield measurable pipeline results.

• Ability to excel in uncertain situations and establish processes where none exist.

• Strong aptitude for relationship-building with both internal teams and external partners.

• Excellent project management and event execution skills.

• High proficiency in CRM and marketing automation tools, particularly Salesforce and HubSpot.

• Tech-savvy with a readiness to utilize AI tools for optimizing workflows and execution.

• Preference for candidates located in St. Louis, Chicago, Dallas, Austin, Omaha, or other key Midwest cities.

• Legally authorized to work in the U.S. without the need for employer-sponsored visa support.

🏝️ Benefits

• Direct access to leadership, providing a real opportunity to influence our go-to-market strategy.

• Chance to build a national partner and field marketing program from the ground up.

• Opportunity to shape the go-to-market strategy for a company that is doubling its revenue year over year.

• A team culture that values creativity, accountability, and meaningful contributions in the construction industry.