Senior Marketing Manager – Field & Partner

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design and implement collaborative go-to-market initiatives with manufacturers, distributors, and associations.

• Develop annual co-marketing strategies that include campaign planning, budget specifications, and ROI metrics.

• Initiate integrated campaigns with technology partners, particularly ERP providers, to generate referral leads.

• Produce enablement toolkits that encompass presentations, case studies, and digital resources.

• Monitor and analyze partner-sourced and partner-influenced pipelines through Salesforce dashboards.

• Create and oversee co-branded materials, partner communications, and press release announcements.

• Organize or sponsor local contractor events in collaboration with distributors, manufacturers, and association chapters.

• Develop regional marketing initiatives, such as roadshows and lunch-and-learn sessions.

• Formulate scalable playbooks for field activations.

• Manage logistics for field events, partner coordination, and follow-up actions with the Events Manager.

• Collaborate with Product Marketing on communication strategies and product launches aimed at partner audiences.

• Work alongside Demand Generation and Sales teams to synchronize campaigns, monitor lead flow, and assess ROI.

• Represent the partner ecosystem in go-to-market strategy discussions and help shape future initiatives.

⛳️ Requirements

• A minimum of 6 years of experience in B2B marketing, with at least 3 years focused on partner, channel, or field marketing.

• Willingness to travel 50–70% of the time and adapt to flexible hours based on field event schedules.

• Experience in hands-on strategic planning and tactical execution in the field.

• Demonstrated success in managing marketing budgets exceeding $250K with effective ROI tracking.

• Proven experience in measuring ROI for partner and field marketing initiatives.

• Ability to develop joint go-to-market strategies that yield measurable pipeline results.

• Capacity to establish processes in uncertain environments.

• Strong skills in relationship-building with internal teams and external partners.

• Excellent project management and event execution capabilities.

• Highly skilled in CRM and marketing automation platforms, especially Salesforce and HubSpot.

• Technologically adept and eager to utilize AI tools for enhancing workflows and execution.

• Preference for candidates located in St. Louis, Chicago, Dallas, Austin, Omaha, or other significant Midwest locations.

• Must be legally authorized to work in the U.S. without the need for employer-sponsored visa support.

🏝️ Benefits

• Direct access to leadership.

• Opportunity to influence and shape go-to-market strategies.

• Chance to establish a national partner and field marketing program from inception.

• Ability to impact the go-to-market strategy of a rapidly growing company with revenue doubling year over year.

• A team culture that prioritizes creativity, accountability, and meaningful contributions within the construction industry.