Senior Marketing Manager – Enterprise SaaS

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Take ownership of the European marketing strategy from start to finish, encompassing approach, roadmap, and performance analysis against pipeline contributions and deal-support goals.

• Evaluate the European grocery technology landscape, competitive environment, retailer purchasing behaviors, and market-specific decision-making intricacies.

• Modify and uphold localized brand and product narratives as well as sales enablement materials for key markets in the UK, France, Spain, and Germany.

• Collaborate on comprehensive digital campaigns with growth marketing and local agencies, including paid search, LinkedIn, programmatic, and trade media.

• Manage the localization and optimization of the European website.

• Develop a thought leadership and content marketing strategy in conjunction with PR.

• Produce co-marketing resources and joint go-to-market initiatives with referral partners, technology firms, consulting agencies, and trade associations.

• Oversee logistics and stakeholder coordination for European trade shows and proprietary or partner events.

• Act as the main marketing liaison for the European commercial organization.

• Collaborate with US-based teams in business development, product marketing, growth marketing, PR, and partnerships.

• Report to the US-based organization.

⛳️ Requirements

• 8–10+ years of experience in B2B marketing within a SaaS or enterprise technology environment.

• Significant experience managing marketing in a specific geographical or international market.

• Demonstrated success in introducing technology to new or emerging markets.

• Deep understanding of complex B2B sales cycles and multi-quarter enterprise agreements.

• Experience with partner marketing strategies, including co-marketing and channel sales.

• Capability to create market-specific positioning and messaging tailored to local buyer needs and language.

• Excellent written and verbal communication skills.

• Strong project management abilities and capacity to handle multiple workstreams simultaneously.

• Ability to work both independently and collaboratively across different time zones and departments.

• Skill in influencing stakeholders without direct authority.

• Comfortable functioning in a fast-paced, ambiguous environment.

• Must reside in the Netherlands.

• Experience in marketing enterprise technology to grocery or food retail audiences is advantageous.

• Familiarity with the European grocery retail landscape is a plus.

• Proficiency in one or more European languages is beneficial, though not mandatory.

• Experience in a high-growth or expansion-stage company is a plus.

🏝️ Benefits

• Remote position based in the Netherlands.

• Opportunity to collaborate with a US-based and European commercial organization.

• Exposure to Instacart Enterprise products and initiatives for European expansion.