Senior Marketing Manager – EHSQ

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the comprehensive product marketing strategy, encompassing market research, competitive analysis, customer insights, and positioning.

• Direct the go-to-market strategy and implementation for new product introductions, significant feature enhancements, and EHSQ product expansions.

• Collaborate with Product, R&D, and UX teams to guide feature prioritization and offer recommendations based on usability and customer feedback.

• Develop and enhance the messaging framework for EHSQ products, which includes tools for environmental compliance, incident management, audits/inspections, and quality workflows.

• Produce sales enablement materials such as playbooks, demo scripts, one-pagers, pitch decks, and resources for handling objections.

• Create product-centric content including technical explanations, demo videos, workflows, use case documentation, and industry-specific value statements.

• Assist in partner programs and cross-selling initiatives across TAG’s portfolio of companies.

• Implement multi-channel product marketing campaigns utilizing email, paid advertising, LinkedIn, and web platforms.

• Evaluate performance metrics and enhance the effectiveness of product marketing efforts.

• Advocate for EHSQ user requirements, industry regulations, and operational realities within the organization.

• Design and execute integrated multi-channel campaigns aimed at generating qualified leads and supporting revenue growth.

• Define, monitor, and improve marketing KPIs, including MQLs, SQLs, conversion rates, pipeline contributions, and campaign ROI.

• Carry out other related responsibilities as necessary.

⛳️ Requirements

• Established B2B product marketing experience in software, preferably in EHSQ, compliance, risk, or operational SaaS sectors.

• Proven track record in managing the complete go-to-market strategy, from conceptualization to execution.

• Strong expertise in product positioning, messaging frameworks, and category development.

• Experience working closely with Product, R&D, UX, and technical teams.

• Practical experience in creating sales enablement materials, technical documentation, and product demonstrations.

• Background in launching new products, modules, or brands.

• Excellent analytical, communication, and storytelling abilities for both technical and business audiences.

• Capability to manage multiple products and business units concurrently.

• Familiarity with EHSQ, compliance, risk, operations, or regulatory software.

• Experience in environmental, safety, or quality management processes.

• Proficient in Adobe Creative Suite and possess working knowledge of Figma.

• Hands-on experience using AI tools for content creation, research, and workflow automation.

• Experience in producing demo videos, product walkthroughs, and technical explanations.

• Comprehensive understanding of marketing analytics and product performance metrics.

• Strong ability to rapidly learn new enterprise applications and technical environments.

🏝️ Benefits

• Competitive salary commensurate with experience and market standards.

• Employee profit-sharing program.

• Fully remote work arrangement.

• Extensive health, dental, and vision insurance coverage.

• Significant ownership and autonomy in product marketing projects.

• Opportunity to collaborate directly with leadership in a dynamic environment.

• Fast-paced growth environment with substantial long-term career advancement opportunities.