Senior Marketing Manager, Digital Brand Media

This is a fully remote position, open to applicants in Colorado, +1 more state.

📋 Description

• Take ownership of the strategy, execution, and performance for the digital brand media sector of Fanatics Sportsbook and Casino.

• Collaborate with Marketing and broader business stakeholders to establish channel-specific targets and KPIs.

• Oversee and enhance brand media investments across various platforms, including paid social, OLV, CTV, display, programmatic, and digital audio.

• Foster scalable demand generation and ensure strong brand positioning throughout the customer funnel.

• Align performance metrics with brand lift, brand health, download share, market share, and incremental growth indicators.

• Lead comprehensive campaign reporting, monthly performance reviews, and presentations for executives.

• Manage agency partnerships to ensure high-quality execution, optimization, and brand consistency.

• Maintain relationships with partners including Meta, Snap, X, TikTok, Google, and DSP platforms.

• Support the digital activation and amplification of significant sports partnerships.

• Identify cross-functional digital opportunities that align with business goals.

• Drive innovation through testing roadmaps and experimentation with emerging channels.

• Collaborate on incrementality testing, MMM insights, and strategies for budget allocation.

• Enhance measurement frameworks, media reporting, and marketing technology practices.

• Synchronize reporting across data sources to effectively communicate both short- and long-term growth.

⛳️ Requirements

• A minimum of 7 years of experience in a related position.

• Bachelor's degree in marketing and/or business.

• Expertise in digital marketing and strong relationships with vendors/media partners.

• In-depth knowledge of Google, Meta, Twitter/X, Snapchat, programmatic DSPs, MediaMath, The Trade Desk, and Yahoo.

• Excellent presentation skills for both internal and external stakeholders.

• Proficiency with Savanta, Lucid, DISQO, and Kantar brand measurement partners.

• Strong analytical skills with the ability to connect results to business objectives.

• Proven track record of delivering successful campaigns on time with measurable results.

• Preferred knowledge of the sports betting and gaming industry.

• Detail-oriented, focused on deadlines, observant, adaptable, and innovative.

• Willingness to occasionally travel to Fanatics offices in New York City and Denver, as well as other locations for conferences, events, meetings, and team-building activities.

🏝️ Benefits

• Base salary ranging from $133,000–$200,000 USD.

• Bonus compensation included as part of the overall package.

• Full-time employment opportunity.

• Flexible remote work arrangement.

• Benefits information available at https://benefitsatfanatics.com/.

• Potential participation in Launching into Better: LIVE, a multi-day cultural immersion in New York City for full-time, non-seasonal hires.

• Opportunities for team-building activities, conferences, events, and meetings.