Digital Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the Google Ads and LinkedIn paid media strategy and execution, covering account structure, budgets, bids, audience targeting, creative testing, and performance analysis.

• Develop the organic SEO and AI-search initiatives, which include establishing technical foundations, on-page optimization, keyword strategy, and content briefs.

• Lead top-of-funnel demand generation programs such as search and social capture, content syndication, retargeting, and paid account-based marketing (ABM).

• Manage landing pages, A/B testing, form and funnel optimization, and Qualified chatbot conversion routing through Salesforce.

• Oversee tracking and reporting, ensuring UTM discipline, maintaining Salesforce campaign hygiene, and conducting pipeline-by-channel reporting.

• Engage directly with marketing platforms and data without relying on any intermediary vendors.

• Report on digital contributions to the pipeline by vertical using metrics aligned with sales objectives.

• Reduce spending on underperforming programs and swiftly act on optimization opportunities.

• Collaborate with Demand Generation, Sales, Vertical Marketing Managers, Marketing Operations, and Revenue Operations teams.

• Report directly to the Head of Marketing.

• Establish paid media ownership, SEO foundations, and conversion testing within the first 90 days.

• Deliver pipeline dashboards, increase organic traffic, and achieve program-attributed deals within six months.

⛳️ Requirements

• A minimum of 5 years of hands-on performance marketing experience for B2B, with actual budget ownership.

• Demonstrated proficiency in Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and CRM/MAP platforms.

• Familiarity with Salesforce and HubSpot; experience with ZoomInfo and Gong is also beneficial.

• Capability to conduct technical SEO audits, prepare content briefs, and elucidate search visibility, including AI search aspects.

• Experience in conversion rate optimization (CRO) with established testing frameworks.

• A pipeline-first mentality focused on identifying opportunities and revenue influence.

• Excellent project management and communication skills.

• Ability to manage multiple campaigns and stakeholders with clear briefs and strict timelines.

• Comfort in working independently while managing agency-sized scopes.

• Regular use of AI tools for analysis, reporting, briefs, and creative iteration.

• Experience in fintech or selling to financial institutions is a plus.

• Familiarity with ABM platforms and tiered account strategies is advantageous.

• Experience in marketing embedded/API products or private label offerings is desirable.

• A background in growth, social, or partner marketing is beneficial.

• Experience utilizing behavioral and intent data for targeting is a plus.

• Design and creative sensibility for briefing ad creatives is a nice-to-have.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage, with premiums fully covered for full-time employees and 70% for dependents.

• Unlimited paid time off (PTO) and sick leave, along with 14 company holidays.

• 100% 401k match up to 4% with immediate vesting.

• Generous parental leave policy for all parents.

• $1,000 subsidy for desk setup.

• $100 monthly subsidy for Wi-Fi/cell phone expenses.

• Summer Fridays (half-day Fridays) typically observed from late May to the end of August.

• Commuter benefits available for those who opt to work from the New York City or San Francisco office locations.

• Incentive Stock Option (ISO) grant, subject to Board approval.