Senior Digital Marketing Specialist

This is a fully remote position, open to applicants in Illinois, +4 more states.

📋 Description

• Assist in the implementation and enhancement of integrated demand generation campaigns aimed at boosting pipeline growth and attracting new customers.

• Create, test, launch, and refine email campaigns, nurture programs, landing pages, forms, webinar communications, and various digital marketing assets.

• Convert campaign strategies into impactful digital experiences and measurable initiatives in collaboration with Campaign Managers.

• Aid in audience segmentation, channel planning, testing methodologies, and campaign refinement.

• Provide support for the administration and optimization of Marketo and Salesforce for marketing applications.

• Oversee campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting procedures.

• Diagnose issues related to digital programs and lead flow, coordinating solutions effectively.

• Enhance and automate marketing processes while ensuring the quality of marketing data.

• Assist in managing website content, updates, landing pages, forms, SEO, AEO, GEO, analytics configurations, tracking tags, UTM standards, and cookie consent management.

• Evaluate the performance of websites and forms, providing recommendations for improvement.

• Create dashboards, regular reports, and performance analyses across campaigns, channels, websites, funnels, and pipelines.

• Utilize Google Analytics 4 and other data sources to assess user behavior, traffic quality, conversion performance, and digital trends.

• Transform data into actionable insights, recommendations, and subsequent actions.

• Oversee the ELM division’s social media strategy and posting schedule.

• Engage in campaign planning and discussions related to digital strategies.

• Investigate emerging tools, technologies, and practices.

• Collaborate with Campaign Management, Product Marketing, Content Marketing, Sales, Revenue Operations, Business Development, and other stakeholders.

• Support product launches, industry campaigns, strategic growth initiatives, events, and other high-priority marketing activities.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related discipline.

• Practical experience in creating and executing email, landing page, nurture, or other multi-channel digital programs.

• Solid understanding of digital marketing best practices, campaign measurement, and the optimization of customer journeys.

• Experience in utilizing marketing and website performance data to generate insights and recommendations.

• Capability to investigate issues, resolve problems, and enhance processes across interconnected platforms and workflows.

• Excellent communication, organizational, project management, and stakeholder collaboration abilities.

• Proficiency in managing multiple priorities while ensuring accuracy in a dynamic environment.

• Preferred: Bachelor’s degree or higher in marketing, communications, journalism, advertising, or similar fields.

• Preferred: Direct experience with Marketo and Salesforce.

• Preferred: Familiarity with Google Analytics 4 and digital reporting tools.

• Preferred: Experience with website content management systems and the management of landing pages or forms.

• Preferred: Working knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting.

• Preferred: Understanding of cookie consent management, web tracking, tag governance, SEO, paid media, or conversion rate optimization.

• Preferred: Basic knowledge of HTML and CSS for troubleshooting emails and landing pages.

• Preferred: Experience in B2B technology, SaaS, enterprise software, legal technology, or similar complex purchasing environments.

🏝️ Benefits

• Bonus eligibility.

• Medical, Dental, & Vision Plans.

• 401(k).

• FSA/HSA.

• Commuter Benefits.

• Tuition Assistance Plan.

• Vacation and Sick Time.

• Paid Parental Leave.