Digital Marketer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and oversee the promotional calendar for both brands.

• Strategize, design, create, and distribute promotional, product launch, and seasonal email campaigns.

• Manage automated CRM workflows, including welcome, abandoned cart/browse, post-purchase, and win-back sequences.

• Create polished and brand-consistent email templates.

• Segment audiences and tailor messaging to enhance engagement and conversion rates.

• Analyze email performance metrics, encompassing open rates, CTR, revenue per send, list growth, and deliverability.

• Uphold email best practices regarding deliverability, accessibility, and dark mode rendering.

• Compose and publish SEO-optimized blog posts, buying guides, landing pages, and product descriptions.

• Identify keyword opportunities and content deficiencies.

• Develop content suitable for AI and LLM-driven search experiences.

• Track organic performance utilizing Google Search Console, GA4, and SEMrush.

• Align email and content initiatives with the broader marketing calendar and paid advertising efforts.

• Assist the Growth Director with various tasks, competitor analysis, and reporting.

• Ensure all work is in harmony with the brand positioning of Nectar and DreamCloud.

• Regularly present findings to key stakeholders.

⛳️ Requirements

• Over 3 years of experience in digital marketing within a dynamic DTC, e-commerce, retail, or agency setting; experience in the sleep, home, or lifestyle sectors is preferred.

• Practical experience with Klaviyo or a comparable email/CRM platform, including template design, audience segmentation, and automation; basic HTML/CSS knowledge is advantageous.

• Strong copywriting abilities and familiarity with SEO, including on-page optimization, keyword research, and content planning; SEMrush experience and an interest in AI/LLM search are beneficial.

• Understanding of the relationship between PPC, Paid Social, and Affiliate marketing with email and organic channels.

• Comfortable navigating GA4 and Google Search Console; experience with Shopify/Shopify Plus is preferred.

• Exceptional attention to detail in copy, design, and data.

• Proactive in adopting new tools and technologies.

• Confident in presenting to cross-functional teams.

• Self-motivated and organized, capable of managing your own workload remotely.

• Proficient in written and spoken English.

• Must reside in and be authorized to work in the United Kingdom.

• Must possess the right to work in the United Kingdom.

🏝️ Benefits

• Competitive salary.

• Performance-related bonus.

• Private medical insurance (after the probationary period).

• 25 days of annual leave plus bank holidays, and an additional 2 days for each year worked (up to a maximum of 35 days).

• Company pension scheme.

• Employee discount on Nectar Sleep and DreamCloud Sleep products.

• Fully remote work from anywhere in the UK.

• Opportunities for professional development and career advancement within a growing global organization.

• Flexible working arrangements in accordance with applicable UK law.