Campaign Manager – Programmatic

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and oversee comprehensive programmatic recruitment advertising campaigns across job media networks.

• Allocate and optimize monthly advertising budgets to achieve performance objectives, dynamically adjusting bidding strategies based on real-time application data and conversion metrics.

• Monitor hiring metrics such as CPC, CPA, application completion rates, and conversion to hire.

• Conduct continuous A/B testing on job titles, descriptions, landing pages, channels, and visual assets.

• Analyze performance data and provide actionable insights along with strategic recommendations.

• Optimize campaigns to align with client CPA/CPC/ROI objectives.

• Monitor and perform quality assurance on active campaigns to ensure proper serving, click-through actions, and conversion events.

• Analyze extensive database datasets and provide actionable insights.

• Identify optimization opportunities and potential challenges based on client success metrics.

• Communicate recommendations effectively to clients and internal teams.

• Assist with both technical and non-technical client issues while coordinating with internal teams for resolution.

• Engage with account managers to address customer needs.

• Occasionally participate in pre-sale calls with clients alongside the sales teams.

⛳️ Requirements

• Bachelor's degree in Communications, Media Studies, or Business Administration is preferred.

• Advanced Excel proficiency; full competency including VLOOKUP and Pivot Tables is essential.

• Strong organizational skills with a keen attention to detail.

• Excellent written and verbal communication skills in English.

• Experience in online advertising is an advantage.

• Background in online sales or pre-sales is a plus.

• Familiarity with SQL writing is advantageous.

• Proven experience in utilizing data and performance results to inform media buying decisions and improve funnel conversion rates.

• Previous experience managing recruitment advertising campaigns.

• Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo).

• A driven and proactive approach is essential.

🏝️ Benefits

• Incentive compensation.

• Health benefits.

• Retirement benefits.

• Life insurance.

• Paid time off.

• Parental leave and benefits.

• Additional employee perks and benefits.