Senior Marketing Manager, Brand Programs – Activations

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Drive the advancement and implementation of H&R Block's brand strategy, positioning, and platform.

• Contribute to the formulation of messaging frameworks, strategic narratives, and communication priorities.

• Set up clear measurement frameworks for assessing brand health and activation performance.

• Oversee the creation of enterprise brand activations, major programs, partnerships, sponsorships, and cultural initiatives, integrating paid, earned, and owned efforts.

• Assist in the development of thought leadership, community initiatives, and cause-related programs.

• Lead the systems, processes, tools, and governance that facilitate effective brand management and consistency across the enterprise.

• Collaborate with Internal Communications, HR, and enterprise leaders to weave the H&R Block brand into the associate experience.

• Mentor, develop, and motivate a high-performing team.

• Cultivate a culture of strategic thinking, collaboration, curiosity, and accountability.

• Work alongside GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to translate brand strategy into cohesive programs and measurable business outcomes.

• Manage a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field.

• Over 7 years of experience in brand marketing, experiential marketing, partnerships, sponsorships, program management, or related areas.

• Proven track record in leading complex, cross-functional marketing programs from strategy to execution.

• Strong grasp of brand strategy, customer engagement, and integrated marketing principles.

• Experience in managing agencies, vendors, partnerships, and external stakeholders.

• Exceptional project management and organizational abilities, with a capability to handle multiple initiatives at once.

• Proficiency in developing activation plans, managing budgets, and evaluating program performance.

• Outstanding communication, presentation, and stakeholder management skills.

• Ability to influence and collaborate effectively across all organizational levels.

• Experience using customer insights and performance data to guide strategy and decision-making.

• Strong leadership skills with experience in guiding teams, projects, and cross-functional workstreams.

• Experience in leading and nurturing talent.

• Strong analytical skills with the ability to connect insights to actions.

• Familiarity with brand tracking, audience segmentation, customer insights, and measurement frameworks.

• A Master's of Business Administration is preferred.

• Experience in financial services, retail, hospitality, or other consumer-focused sectors is preferred.

• Familiarity with highly regulated industries and navigating legal and compliance requirements is preferred.

• Experience in a large matrixed marketing organization is preferred.

• Experience with franchised, multi-unit retail, financial services, and/or seasonal businesses is preferred.

🏝️ Benefits

• Competitive pay.

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Incentive compensation or short-term incentive plans may offer additional earnings.

• Continuous learning opportunities.

• Support for well-being and life both inside and outside of work.