PR & Brand Manager

This is a fully remote position, open to applicants in Austria.

📋 Description

• Manage daily relationships with PR agencies in Sweden, Denmark, Finland, Ireland, Belgium, and the Netherlands.

• Brief agencies, approve PR materials, develop local narratives, and track performance/KPIs.

• Act as the primary internal liaison for designated markets.

• Facilitate and oversee monthly editorial meetings involving 16 PR agencies/markets.

• Promote cross-market sharing of PR ideas, opportunities, and best practices.

• Oversee press pages in all markets and ensure content remains current.

• Gather and analyze internal data for PR narratives and pinpoint relevant trends.

• Coordinate internal data verification processes.

• Manage the refurbed brand tracker, including research planning, surveys, and reporting.

• Oversee PR consumer studies across markets and provide actionable insights.

• Edit and tailor content for Performance Marketing, CRM, and other teams.

• Review and approve user-generated content/performance materials.

• Plan and execute PR and influencer events, managing budgets, agencies, stakeholders, products, and logistics.

• Represent refurbed at events, including delivering presentations and keynotes, and handle post-event reporting.

• Oversee PR projects from conception to implementation.

• Collaborate with Marketing, Supply, Data, and other internal teams.

⛳️ Requirements

• 2–4 years of experience in PR, communications, or brand management.

• Proven experience managing relationships with PR agencies or external partners across various markets.

• Highly proficient in written and spoken English.

• Fluency in an additional major European language.

• Proficiency in Swedish is a significant advantage.

• Ability to work remotely from anywhere in Europe.

• Willingness to travel occasionally for market visits and events.

• Experience independently managing projects or specific areas.

• Strong skills in building cross-functional relationships.

• Exceptional organizational skills when handling multiple markets, agencies, and stakeholders.

• Strong writing skills and an adeptness for tone.

• Experience in translating data and company goals into engaging external narratives.

• Familiarity with AI tools.

• A passion for sustainability, innovation, and making a significant impact.

🏝️ Benefits

• A dedicated learning budget within the department for courses, conferences, and various learning opportunities.

• Private sessions with experts through Likeminded for personal development and mental well-being.

• Internal workshops aimed at skills enhancement and cross-department collaboration.

• Fully remote work environment.

• Option to work from the Vienna office.

• Flexible, self-organized working hours.

• Office weeks three times a year featuring team-building activities and on-site workshops.

• Dog-friendly office in Vienna.

• Team-building events.

• On-site workshops.