Director, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and launch the brand narrative for new product innovations.

• Take ownership of brand strategy, positioning, narrative, consumer insights, research, naming, and innovation insights.

• Incorporate consumer insights and brand perspectives into product pipeline, propositions, formats, ranges, claims, and sequencing decisions.

• Manage approved claims expression and uphold brand credibility across all consumer-facing touchpoints.

• Create launch plans across DTC, Amazon, and Pro in collaboration with Growth, Marketplaces, CX, and Pro Marketing.

• Ensure readiness for launch and monitor in-market performance against product availability timelines.

• Oversee innovation pricing above the annual margin floor established with Finance.

• Lead the development of annual and quarterly brand plans, campaign and content ideation, and social narrative.

• Define brand direction for partnerships, collaborations, and external voices.

• Manage the brand marketing budget for new product innovations.

• Align cross-company teams to a unified plan and clarify decision ownership.

• Provide updates on consumer insights, positioning, and go-to-market strategies to Unilever and Nutrafol leadership.

• Identify risks and dependencies proactively.

• Monitor post-launch performance and apply insights to future innovations.

• Foster trust across cross-functional teams.

⛳️ Requirements

• 8–12 years of experience in brand management, brand marketing, or innovation marketing at a high-growth brand; preferably in hair care, beauty, or science-led consumer health.

• DTC experience is essential.

• Proven track record of taking a product from concept to market in collaboration with R&D, regulatory, and supply chain teams.

• Demonstrated ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response platforms.

• Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing strategies.

• Comfortable navigating between an entrepreneurial brand and a large, matrixed organization, aligning partners without formal authority.

• Proficient in segmentation and quantitative and qualitative consumer insights.

• Excellent judgment regarding claims, positioning, and premium experiences.

• Entrepreneurial spirit and self-directed; proactive hands-on approach.

• Outstanding written and verbal communication skills.

• Low ego, high ownership, and the ability to inspire a dispersed team.

🏝️ Benefits

• Fully remote work experience.

• Comprehensive medical, dental, and vision package, including an FSA program.

• 401K plan with employer matching.

• Quarterly Bonus Program.

• Flexible PTO policy.

• Two company-wide wellness breaks every day.

• Complimentary lunch provided every Tuesday and Thursday via Seamless/Grubhub.

• Monthly wellness stipend.

• Monthly internet stipend.

• Monthly cell phone stipend.

• Annual learning & development stipend.

• Free meditation app membership (Headspace).

• Free Nutrafol subscription.

• Discounts and benefits for pet insurance.