Senior Manager, Brand and Content Strategy

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of and enhance the company's brand architecture, positioning, and identity system.

• Create and uphold brand standards, governance frameworks, templates, and brand enablement throughout the organization.

• Ensure the consistent implementation of brand identity, messaging, and visual standards across all external touchpoints.

• Direct the company's external content strategy across owned, earned, and shared channels.

• Convert corporate messaging frameworks into narrative platforms and strategic storytelling themes.

• Generate content that bolsters brand awareness, market differentiation, and stakeholder engagement.

• Establish content governance, editorial planning, and frameworks for performance measurement.

• Advocate for AI-enabled tools, technologies, and automated workflows within brand and content initiatives.

• Collaborate with Marketing Services to integrate tools and automated workflows into brand production.

• Assist in executing the corporate marketing acquisition integration playbook.

• Coordinate efforts among marketing, communications, product marketing, HR, and leadership teams.

• Work closely with Corporate Communications on internal and external messaging, executive communications, announcements, and reputation initiatives.

• Manage the corporate “About Us” content and narrative across web and external materials.

• Provide support to senior leadership on strategic corporate readiness initiatives.

• Draft communication materials and assets for stakeholder engagement.

• Collaborate with Communications, Finance, Legal, and external advisors to ensure cohesive and compliant messaging.

• Lead, align goals and deliverables, and nurture a growing team of direct reports.

• Oversee contractors, creative partners, agencies, and strategic vendors.

• Cultivate a collaborative, high-performing culture focused on quality, innovation, and measurable business impact.

⛳️ Requirements

• Extensive, proven experience in brand strategy, content marketing, corporate marketing, corporate communications, or related fields in a B2B setting.

• Experience in launching, scaling, and delivering programs with measurable impact.

• Established experience in developing and managing corporate brands within growth-stage, global, or enterprise organizations.

• Proven success in building content strategies and external engagement programs that align with business objectives.

• Experience in effectively collaborating with senior executives and cross-functional stakeholders.

• Strong grasp of corporate messaging, reputation management, and stakeholder communications.

• Outstanding writing, storytelling, and editorial leadership abilities.

• Experience in supporting organizations through significant corporate milestones and business transformation initiatives.

• Experience in managing agencies, creative vendors, and distributed teams.

• Practical experience utilizing AI-enabled tools and automation to scale content or brand programs.

• A history of driving AI and automation adoption within a team.

• Preferred: experience in manufacturing, industrials, or product-driven sectors.

• Preferred: familiarity with executive communications environments.

• Preferred: experience in a high-growth company.

🏝️ Benefits

• Fully remote work setup.

• Opportunity to lead a newly established strategic function.

• Chance to work with AI-enabled tools and automation to enhance speed, quality, and scalability.

• Leadership and development opportunities for a growing team.

• Collaboration with senior leadership and cross-functional stakeholders.