Senior Manager, Brand Strategy

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Drive the evolution, articulation, and internal implementation of Brightspeed’s all-encompassing brand strategy for flagship fiber and legacy DSL offerings.

• Act as the primary custodian of the brand across various channels and customer experiences.

• Own and enhance the brand identity framework, which encompasses visual elements, tone of voice, brand narrative, and guidelines.

• Supervise brand governance and educate internal teams on brand standards.

• Create and uphold brand positioning and messaging structures.

• Ensure uniform messaging across paid media, customer relationship management, e-commerce, local marketing, public relations, and internal communications.

• Lead brand campaigns and storytelling initiatives across marketing channels and the customer journey.

• Partner with product, go-to-market, sales, and marketing leaders on product launches, customer experiences, and commercial projects.

• Define and track brand performance indicators, such as awareness, consideration, perception, engagement, and reputation.

• Detect trends and opportunities, providing recommendations to leadership.

• Manage external brand, creative, and social media agencies.

• Lead and nurture a team of brand and social media professionals.

• Set team priorities, workflows, and opportunities for professional growth.

• Oversee organic social media strategies, content strategies, and channel prioritization.

⛳️ Requirements

• A minimum of 10 years of experience in brand strategy, brand management, or integrated marketing.

• A significant portion of experience in a strategic leadership capacity.

• 3–5+ years of experience in people leadership.

• Proven experience in managing and developing high-performing marketing or brand teams.

• Demonstrated experience in developing and refining enterprise brand strategies.

• Proficiency in brand positioning, identity systems, and messaging frameworks.

• Capability to translate business objectives into brand strategies that foster measurable growth and customer engagement.

• Experience leading cross-functional projects and influencing senior stakeholders across marketing, product, sales, and executive leadership.

• Strong foundation in brand campaign strategy and integrated marketing.

• Familiarity with consistent storytelling across paid, owned, and earned media channels.

• Experience in overseeing organic social media strategies and brand voice across various platforms.

• Background in managing agencies and external partners.

• Strong analytical skills related to brand health metrics, awareness studies, and brand performance data.

• Outstanding leadership, communication, and presentation abilities.

• Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.

🏝️ Benefits

• Competitive compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Employee assistance program.

• 401K plan with company match.

• Voluntary benefits.

• Paid time off programs.

• Hybrid workforce.

• Technology that fosters team connectivity.

• Reasonable accommodations for applicants with disabilities/veterans.