Senior Marketing Manager, B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the B2B inbound marketing efforts within the home services sector

• Own the strategy and performance of inbound marketing, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture initiatives

• Set and meet MQL, pipeline, and revenue objectives

• Analyze funnel performance and marketing analytics to pinpoint optimization and growth opportunities

• Develop and manage B2B events and trade show initiatives with measurable outcomes and consistent brand messaging

• Supervise the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager

• Ensure data integrity, accurate attribution, and reliable funnel reporting utilizing Salesforce as the system of record

• Maintain processes for intake, approval, and operations across marketing functions

• Create and implement a cohesive strategy for inbound marketing, events, and marketing operations

• Collaborate with Sales, Product/IT, and Account Management teams on business initiatives

• Lead, mentor, and develop marketing professionals and managers

• Promote accountability, collaboration, and ongoing improvement within the marketing organization

• Identify and implement process enhancements

• Provide data-driven recommendations to leadership regarding risks, opportunities, and trade-offs

⛳️ Requirements

• 6+ years of experience in B2B marketing

• Minimum of 2 years in managing and developing marketing professionals or managers

• Extensive hands-on experience in leading inbound marketing or demand generation, including MQLs, inbound channels, and pipeline contributions

• Experience in managing inbound marketing, events or field marketing, and marketing operations

• Strong proficiency in using Salesforce and CRM data to assess marketing performance and pipeline/revenue contributions

• Ability to balance strategic planning with practical execution

• Proven capability to generate data-analysis-based recommendations and address data gaps

• Exceptional attention to detail and commitment to producing accurate, high-quality work

• Outstanding written and verbal communication skills, including the ability to present risks, trade-offs, and recommendations to senior leadership

• Demonstrated success in leading, mentoring, and developing high-performing teams

• Strong problem-solving skills with the ability to evaluate business impact and implement practical solutions

• Experience with Tableau or other marketing reporting and dashboarding tools is preferred

• Background in home improvement, home services, marketplace, lead generation, or B2B SaaS industries is preferred

• Experience working in a remote corporate environment and building marketing operations processes is preferred

🏝️ Benefits

• Performance bonus or commission eligibility

• Health care benefits

• Retirement benefits

• Paid sick leave

• Parental leave

• Paid time off or vacation benefits

• Other tax-reportable benefits

• Remote work arrangement