Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the comprehensive marketing strategy for Teamworks' Operations product line, overseeing the process from initial brief to final execution.

• Spearhead integrated, multi-channel campaigns targeting professional sports and collegiate athletics markets, guiding buyers from awareness to the sales pipeline.

• Create pipeline opportunities for the Sales team through engaging content, webinars, events, and focused outreach campaigns in collaboration with Business Development.

• Develop and oversee the content and campaign calendar for the Operations category.

• Lead the strategy for events and webinars, providing a clear perspective.

• Collaborate with Product Marketing, Sales, and Customer Success on campaign briefs, creative development, and overall go-to-market strategy execution.

• Evaluate campaign performance, derive insights, and suggest modifications based on campaign metrics.

⛳️ Requirements

• 6–8 years of experience in integrated marketing campaigns and/or B2B demand generation.

• Proven experience in managing campaigns from strategy formulation to execution.

• Capability to handle multiple campaigns and projects at once.

• Ability to work independently and influence others without direct authority.

• A sincere perspective on marketing practices.

• Familiarity with tools such as HubSpot, Figma, AI tools, and Notion.

• Knowledge of the sports industry, including its trends, organizations, and key players.

• Experience with AI-enhanced workflows and active utilization of AI for drafting, iterating, tool creation, and expediting repetitive tasks.

• Preferred qualifications include B2B SaaS experience and knowledge of demand generation.

• A genuine passion for sports and a keen interest in professional and collegiate sports organizations.

• Experience with AI tools and automation platforms is preferred as an additional qualification.

• Legal authorization to work in the specified location without the need for employer sponsorship, both now and in the future.

🏝️ Benefits

• Equity

• Bonus

• Pay-for-performance compensation framework

• Career advancement opportunities

• Equal employment opportunity

• Reasonable accommodations during the hiring process