Lifecycle & Retention Marketing Manager

This is a fully remote position, open to applicants in Chile, +3 more countries.

📋 Description

• Take charge of the email marketing calendar, encompassing promotional campaigns, product launches, seasonal initiatives, and automated customer journeys.

• Create, implement, and enhance lifecycle flows such as welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and re-engagement.

• Segment target audiences and consistently test subject lines, creative content, offers, timing, and targeting strategies.

• Oversee email deliverability, list health, and subscriber engagement metrics.

• Design and manage the SMS program while ensuring compliance with subscriber list regulations.

• Lead the optimization of the loyalty and rewards program.

• Develop initiatives aimed at increasing retention, repeat purchases, referrals, and overall lifetime value.

• Create lifecycle campaigns linked to loyalty milestones, rewards, VIP tiers, birthdays, and anniversaries.

• Enhance product, collection, and content pages for traditional SEO as well as AI-driven search and discovery.

• Track visibility on search engines and AI tools, including ChatGPT, Google AI Overviews, and Perplexity.

• Improve site structure, metadata, and content for better crawlability and machine-readable responses.

• Develop and refine end-to-end customer journeys from the initial purchase to sustained loyalty.

• Identify customer segments and lifecycle opportunities through behavioral and transactional data analysis.

• Create personalized lifecycle programs and strategies to minimize churn and enhance engagement.

• Collaborate with teams in Ecommerce, Paid Media, Customer Experience, Creative, acquisition, content, and paid ads.

⛳️ Requirements

• Minimum of 3 years of experience in lifecycle marketing, e-commerce, or digital marketing.

• Required hands-on experience with Shopify.

• Proven experience managing email marketing flows.

• Direct experience with e-commerce loyalty programs.

• Capability to balance hands-on execution with overarching strategic vision.

• Exceptional attention to detail and a proactive, ownership-driven approach to problem-solving.

• Outstanding written and verbal communication abilities.

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.

• Comfortable navigating both the front-end and back-end of a website.

• In-depth understanding of the Shopify ecosystem, including apps and integrations.

• Familiarity with email marketing platforms like Klaviyo.

• Experience using SMS marketing tools.

• Proficient with numbers, analytics, and attribution modeling.

• Experience in creating landing pages for paid advertising campaigns.

• English CV is mandatory.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.