Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to pinpoint, cultivate, and implement customer engagement and growth strategies through promotional programming.

• Concentrate on essential on-premise accounts within dining, lodging, transportation, and entertainment sectors.

• Work alongside Strategic Accounts Off Premise Sales Directors to identify, develop, and implement customer marketing solutions, programs, and sales materials.

• Target major regional chains.

• Engage in collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

• Design and execute insight-driven programs and activations that align with brand and customer strategies.

• Identify and activate promotional materials that capture the interest of consumers and shoppers.

• Assess effectiveness through sales data and customer feedback.

• Equip chain sales teams and distributor sales teams with the necessary tools and resources to enhance business performance.

• Create tailored sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to facilitate successful launches and executions.

• Assist in planning and coordinating logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and chain sales teams to guarantee a continuous flow of information.

• Evaluate and measure programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• Bachelor's Degree is mandatory.

• Over 5 years of experience in sales or commercial marketing.

• Background in Beverage Alcohol, including knowledge of on- and off-premise channels and their distinct dynamics.

• Capability to build robust cross-functional relationships while navigating and resolving interdepartmental challenges.

• Experience in analyzing syndicated data.

• Proficiency in managing multiple priorities and projects within a fast-paced environment.

• Ability to work collaboratively even in ambiguous situations.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Effective presentation skills.

• Self-driven with a sense of urgency.

• Expected travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K) plan.

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.