Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement insight-driven programs and activations that align with brand and customer strategies.

• Enhance consumer engagement and achieve high return on investment (ROI).

• Identify and activate tailored promotional materials that engage consumers and shoppers.

• Assess effectiveness through sales data and customer feedback.

• Collaborate with Business Intelligence to equip chain sales teams and distributor sales teams with the necessary tools and resources.

• Create customized sales materials and presentations for a customer-facing selling role.

• Act as the subject matter expert for Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovations and specialty account items to ensure successful launch and execution.

• Support planning and logistics for wine tastings, events, and activations.

• Serve as a liaison between brand and PBI chain sales teams to maintain a consistent flow of information.

• Evaluate and measure programming initiatives to drive program optimizations and spending efficiency.

• Partner with National Accounts On Premise Sales Directors and Strategic Accounts Off Premise Sales Directors.

• Work collaboratively across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners.

⛳️ Requirements

• Bachelor's Degree is mandatory.

• A minimum of 5 years of experience in sales or commercial marketing.

• Experience in the beverage alcohol sector, with a solid understanding of both on and off-premise channels and their distinct dynamics.

• Capable of fostering strong cross-functional relationships while effectively navigating and resolving interdepartmental challenges.

• Proficient in syndicated data analysis.

• Skilled in managing multiple priorities and projects in a fast-paced environment.

• Enjoys collaborative work but is also comfortable operating in ambiguous situations.

• Creative and strategic thinker with the ability to convert data into actionable insights.

• Proficient presenter.

• Self-motivated with a strong sense of urgency.

• Willingness to travel up to 25%.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(K).

• Paid vacation.

• Personal time off.

• 11 paid company holidays.

• Competitive compensation package.