Senior Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement comprehensive email, landing-page, and nurturing campaigns utilizing HubSpot.

• Oversee segmentation, list management, lead scoring, UTMs, links, and forms.

• Conduct ABM account research, tier coordination, matched audiences, and manage paid campaigns.

• Facilitate contact enrichment, CRM enrollment, and the creation of 1:1 / 1:few landing pages.

• Take charge of logistics for trade shows, conferences, and field events, including registration, vendor coordination, shipping, giveaways, target lists, promotion, and follow-up.

• Distribute guides, case studies, blog posts, and thought leadership content across web platforms, email, and social media.

• Manage relationships with external creative partners for landing pages, advertising materials, and event collateral.

• Execute both organic and paid LinkedIn and digital marketing campaigns to support demand generation and ABM initiatives.

• Mentor Team SQA to enhance the amplification of company content on LinkedIn.

• Collaborate with sales, client success, and solution engineering as a unified revenue team.

• Ensure campaign attribution and maintain CRM data integrity.

• Analyze performance metrics from HubSpot, LinkedIn Campaign Manager, and other paid platforms.

• Maintain campaign calendars, briefs, launch checklists, and cross-functional dependencies.

• Report directly to the CRO and work in tandem with key stakeholders and external partners.

⛳️ Requirements

• 4–7 years of experience in executing B2B marketing initiatives.

• Proven ability to independently manage campaigns from start to finish.

• Hands-on, well-rounded experience in demand generation, ABM, content creation, event management, and paid media.

• Advanced proficiency in HubSpot, including emails, landing pages, forms, workflows, lead scoring, and data management.

• Working knowledge of LinkedIn Campaign Manager and Google Ads.

• Experience with B2B trade shows and conferences, from logistics to follow-up activities.

• Keen attention to detail concerning broken links, UTMs, tracking, and audience segmentation.

• Proactive communication skills across a revenue team and with external agency partners.

• Familiarity with AI tools and contemporary marketing technologies.

• Bachelor’s degree in Marketing, Communications, PR, or a related discipline.

• Experience in a regulated or technical B2B sector is strongly preferred.

• Must be a U.S. citizen or a lawful permanent resident due to ITAR regulations.

• Candidates with solely a brand, PR, or creative background without demand-generation experience will be disqualified.

• A career history on the agency side without direct ownership of an in-house marketing calendar is disqualifying.

• Experience limited to B2C or e-commerce environments is disqualifying.

• Background as a manager of managers without recent hands-on execution is disqualifying.

• Must demonstrate ownership of end-to-end campaigns that resulted in measurable pipeline growth.

🏝️ Benefits

• Competitive bonus structure.

• Health, dental, and vision coverage valued at approximately $2,000 per month.

• Dollar-a-day bonus initiative.

• 401(k) eligibility after completing 1,000 hours of work and one year of service.

• Paid time off totaling three weeks.

• Observance of corporate holidays.

• Five sick days each year.

• Remote position with quarterly travel required to the headquarters in Los Angeles, CA.