Senior Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the marketing strategy for the Financial Services sector, ensuring alignment of investments with bookings and pipeline objectives.

• Convert business priorities into go-to-market strategies that support customer growth and acquisition of new logos.

• Evaluate market opportunities and suggest investment strategies informed by business performance and market trends.

• Identify key customers, buying groups, and significant opportunities in collaboration with Sales, Customer Success, and RevOps.

• Create tailored campaigns that facilitate the customer buying journey.

• Organize and execute industry events, executive dinners, customer experiences, and promotional campaigns.

• Work in conjunction with Product, Product Marketing, Content, and other marketing teams to develop messaging and campaigns.

• Act as the primary marketing representative for Financial Services North America go-to-market leadership.

• Ensure marketing initiatives are aligned with sales priorities through business reviews, account planning, and pipeline discussions.

• Provide guidance to Marketing teams on targeting and messaging strategies.

• Coordinate go-to-market programs across Marketing, Sales, Customer Success, and Partner teams.

• Oversee reporting related to pipeline and bookings.

• Monitor account engagement, pipeline advancement, conversion metrics, and program effectiveness.

• Collaborate with RevOps to identify pipeline deficiencies and enhance conversion and sales velocity.

• Manage the marketing budget to optimize investment efficiency.

⛳️ Requirements

• 7-10+ years of experience in B2B marketing.

• Experience in marketing to Financial Services organizations within a fast-paced technology or SaaS context.

• Preferred experience across Asset Management, Wealth Management, Banking, or Insurance sectors.

• Demonstrated success in developing strategies that generate pipeline and influence revenue within complex enterprise sales environments.

• Experience collaborating with Sales and Customer Success leadership to create joint go-to-market strategies and achieve business objectives.

• Strong grasp of account-based marketing principles, buying group engagement, and the enterprise buying cycle.

• Capability to translate data and insights into effective marketing strategies.

• Skills in cross-functional leadership, stakeholder management, and executive communication.

• Analytical experience in measuring marketing performance across the sales funnel.

• Ability to handle multiple priorities within a fast-paced, collaborative environment.

🏝️ Benefits

• Comprehensive benefits and perks designed for overall well-being.

• Country-specific benefits available via the Global Benefits page.

• Eligibility to participate in Seismic's incentive plans, in addition to the base salary.