Senior Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and take ownership of the overall marketing and brand strategy for the company.

• Convert business goals into marketing priorities, campaigns, and measurable objectives.

• Design and implement a cohesive marketing plan across digital, referral, and brand development channels.

• Oversee campaigns from inception through execution, measurement, and optimization.

• Provide guidance to senior leadership on market positioning, growth prospects, and marketing focus.

• Build and enhance the marketing function as the organization expands.

• Recognize when specialized support, agencies, or contractors are necessary.

• Fortify and consistently manage the company's brand across all platforms.

• Create messaging for clients, families, referral partners, and other stakeholders.

• Supervise external designers, copywriters, and creative professionals.

• Formulate and implement an SEO strategy to boost search visibility, rankings, and organic traffic.

• Conduct keyword, competitor, and market analysis.

• Enhance website content, structure, user experience, and conversion metrics.

• Monitor website traffic, user behavior, lead sources, and conversion statistics.

• Coordinate website enhancements with external developers or specialists.

• Plan, manage, and optimize Google Ads and other paid advertising initiatives.

• Develop campaigns aimed at generating high-quality leads.

• Track campaign performance, budgets, conversion rates, and cost per lead.

• Test and refine messaging, target audiences, landing pages, and campaign strategies.

• Analyze outcomes and deliver data-driven recommendations along with performance reports.

• Create a content and social media strategy that aligns with commercial goals.

• Oversee website content, social media content, campaigns, and marketing materials.

• Manage marketing and campaign calendars to ensure consistent execution.

• Develop professional referral and partnership marketing strategies.

• Identify lead-generation opportunities through collaborations, professional networks, and community relationships.

• Monitor referral sources and develop sustainable, relationship-based lead-generation channels.

⛳️ Requirements

• Extensive experience in a senior marketing, marketing management, or brand strategy position.

• Proven experience in creating and executing a comprehensive marketing strategy from start to finish.

• Strong practical knowledge of SEO, Google Ads, social media, digital campaigns, websites, and lead generation.

• Demonstrated success in generating measurable leads and enhancing digital marketing performance.

• Strong analytical capabilities with the aptitude to interpret marketing data and leverage it for decision-making.

• Experience in managing external agencies, designers, developers, copywriters, or other specialized providers.

• In-depth understanding of the US market and consumer behavior.

• Excellent written communication skills.

• Strong strategic thinking, organizational, and project management abilities.

• Capability to work autonomously and take full ownership of marketing execution.

• A portfolio or clear evidence of successful campaigns and quantifiable marketing results is required.

• Experience in healthcare, home care, behavioral health, ABA, or another regulated service environment is highly beneficial.

• Experience in marketing services to US-based audiences is highly beneficial.

• Familiarity with healthcare referral networks and relationship-based lead generation is highly beneficial.

• Experience in building, restructuring, or scaling an in-house marketing function is highly beneficial.

• Experience working with service-oriented businesses where lead generation and conversion are crucial performance indicators is highly beneficial.

• Ability to work US hours (9am-5pm EST).

• Independent contractor arrangement and contract terms will be discussed during the recruitment process.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• A collaborative and supportive work environment.

• Comprehensive health and wellness benefits.