Senior Marketing Manager

This is a fully remote position, open to applicants in Colorado, +5 more states.

📋 Description

• Oversee regional marketing efforts for the US and Canada, responsible for the execution, management, and evaluation of integrated online and offline campaigns.

• Collaborate with the Global Marketing Strategy team to create cohesive plans that align with target audiences, channel strategies, KPIs, and performance-driven budgets.

• Derive insights from customer, local market, and campaign performance data and convert them into actionable recommendations.

• Work in partnership with marketing, creative, operations, channel, sales, and other teams to initiate and refine campaigns and product launches.

• Present marketing performance, campaign outcomes, market insights, and recommendations for improvement in commercial operating reviews for USCAN.

• Direct the timely setup and execution of SEM, ABM, webinars, social media, email, and event campaigns.

• Monitor marketing leads in collaboration with sales managers and representatives to ensure appropriate follow-up and accurate categorization.

• Evaluate campaign, channel, and funnel KPIs to enhance campaign effectiveness, ROI, and overall investment.

• Oversee campaign workflows, calendars, resources, dependencies, and approvals utilizing Workfront and Asana.

• Manage marketing budgets, forecasts, actual expenditures, T&E, as well as quarterly and annual limits.

• Contribute to Tier I and lead Tier II USCAN events by organizing audiences, promotions, vendors, budgets, lead capture, follow-up, and pipeline tracking.

• Lead, mentor, and develop a team of marketing professionals.

• Foster a high-performance culture centered on accountability, customer focus, data-driven decisions, collaboration, and revenue impact.

• Allocate team resources, eliminate execution obstacles, provide constructive feedback, and support professional growth and succession planning.

• Influence and build relationships across a matrixed organization with sales, marketing, operations, portfolio, IT, finance, and other stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a Life Sciences field.

• Over 8 years of B2B marketing experience supporting commercial teams in a scientific, clinical, laboratory, or healthcare environment.

• More than 3 years in a leadership role overseeing a team.

• Willingness to travel within the US and Canada as required.

• Excellent analytical, budget management, communication, influence, and presentation skills.

• Proven track record in deploying and optimizing integrated campaigns across SEM, ABM, webinars, social media, email, web, and events.

• Experience managing a regional marketing organization within a complex, matrixed, global business environment.

• Familiarity with the US and Canadian life sciences, diagnostics, and reproductive health markets, as well as their customer segments.

• Proficient in marketing automation, SEO/SEM best practices, content management systems, and ABM platforms.

• Working knowledge of Power BI, Workfront, and Asana.

• Strong project management capabilities, including leading complex cross-functional initiatives, managing competing priorities, mitigating risks, and ensuring timely and budget-compliant delivery.

• In-depth knowledge of Salesforce (SFDC) and hands-on experience with campaign management, lead and funnel reporting, data accuracy, sales follow-up, opportunity conversion, and marketing-attributed pipeline and revenue tracking.

• Proficient in utilizing approved AI tools for market overviews, analysis, insight synthesis, and PowerPoint presentation creation, ensuring proper validation and governance.

🏝️ Benefits

• Medical, Dental, and Vision Insurance Options.

• Life and Disability Insurance.

• Paid Time-Off.

• Parental Benefits.

• Compassionate Care Leave.

• 401k with Company Match.

• Employee Stock Purchase Plan.