Senior Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish positioning, messaging, and value propositions for the Agentic AI platform.

• Analyze the competitive landscape, emerging AI technologies, customer challenges, and buyer expectations.

• Identify target markets, ideal customer profiles, buyer personas, and priority use cases within Fraud & Financial Crime.

• Create industry-specific and persona-specific propositions, use cases, and sales strategies.

• Collaborate with product leadership to align market needs, commercial opportunities, and product direction.

• Design and implement go-to-market strategies and launch plans.

• Coordinate launch activities across product, sales, pre-sales, customer success, and external agencies.

• Collect customer, competitive, and sales feedback to enhance positioning and messaging.

• Develop pitch decks, executive presentations, solution briefs, use-case narratives, ROI messaging, competitive battlecards, and sales collateral.

• Provide sales teams with training, tools, and insights for discovery sessions, demos, and proposals.

• Plan and direct integrated marketing campaigns, including customer and account-based marketing.

• Manage digital, event, webinar, partner, and email marketing programs.

• Collaborate with external brand agencies to create a distinctive brand identity and market presence.

• Generate thought leadership, market insights, and customer success stories.

• Lead engagement with analysts and industry experts.

• Oversee website content and promotional assets.

• Monitor and report on marketing performance metrics.

⛳️ Requirements

• Extensive experience in B2B enterprise SaaS product marketing, proposition development, or go-to-market strategies.

• Proven success in launching new products, propositions, or brands, particularly in emerging technology markets.

• Outstanding storytelling and content creation skills.

• Capability to translate complex technology into compelling business value.

• Experience in competitive positioning, market research, and sales enablement.

• Comprehensive marketing experience across campaigns, events, content, and demand generation.

• Ability to assess marketing impact on sales pipeline.

• Strong commercial insight.

• Experience collaborating with enterprise sales teams on complex, consultative opportunities.

• Experience managing external agencies, including brand development efforts.

• Familiarity with AI, enterprise software, data, or analytics.

• Quick to build technical fluency.

• Entrepreneurial, proactive, and hands-on approach.

• Nice to have: experience in Agentic AI, Fraud, Financial Crime, Risk, or Financial Services technology.

• Nice to have: knowledge of marketing automation and CRM tools.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Paid time off.

• Company holidays.

• Flexible and remote-friendly work opportunities.

• Maternity/paternity leave.